Senior Director, Paid Media

Ladders; United States; Remote; USD 160,000 - 200,000; Full time

Benefits offered by this job

Remote work

Multi-channel budget access

Cross-functional collaboration

Job summary

Ladders is seeking a Senior Director, Paid Media to own the global paid media strategy and to build the function from the ground up, balancing channel optimization with budget stewardship. You will work cross-functionally with demand generation, product marketing, analytics, web, and conversion teams to scale a data-driven paid media engine.

The role demands strategic leadership paired with hands-on execution and offers significant opportunity to shape team development, executive reporting, and

Qualifications

• 10+ years of digital marketing experience with a focus on paid media.
• 5+ years leading paid media teams with significant budget ownership.
• Proven success in driving pipeline and revenue in B2B software or technology.
• Expertise in major paid platforms and surrounding martech stack.
• Strong analytical skills with hands-on experience in attribution and marketing analytics.
• Experience building or significantly rebuilding paid media functions.
• Demonstrated ability to develop high-performing teams and manage agency relationships.
• Excellent executive communication skills for translating performance into business narratives.

Responsibilities

• Own and manage the global paid media strategy and budget across multiple channels.
• Build operational foundations for the paid media function, focusing on scalability.
• Engage hands-on in campaign strategy, optimization, and budget management.
• Set and adjust channel-level performance targets based on data analysis.
• Lead and develop a team of paid media managers and specialists.
• Establish measurement and attribution frameworks in collaboration with analytics teams.
• Collaborate with demand generation and product marketing for integrated campaign strategies.
• Drive continuous optimization of the paid media funnel with web and conversion teams.
• Stay updated on platform changes and pilot new opportunities.
• Present performance and investment recommendations to executive leadership.

Skills

Digital marketing

Team leadership

Budget ownership

Data-driven decision making

Campaign optimization

Executive communication

Agency relationships

Strategic planning

Tools

Google Ads

LinkedIn Ads

Facebook Ads

Martech stack

Job description

For our client, we are seeking a Senior Director, Paid Media to join the team of a leader in the Enterprise Technology space.

This role will own the global paid media strategy for a fast-scaling technology organization, with responsibility for building the function, the operating model, and the performance framework from the ground up. The ideal candidate will combine strategic leadership with hands‑on execution, balancing channel optimization, budget stewardship, and cross‑functional alignment to drive pipeline and revenue impact. This position will work closely with demand generation, product marketing, analytics, web, and conversion teams to create a scalable, data‑driven paid media engine. There is also significant opportunity to shape team development, executive reporting, and the long‑term direction of the paid media program.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $160,000 – $200,000 annually

Responsibilities

• Own and manage the global paid media strategy and budget across multiple channels
• Build operational foundations for the paid media function, focusing on scalability
• Engage hands‑on in campaign strategy, optimization, and budget management
• Set and adjust channel‑level performance targets based on data analysis
• Lead and develop a team of paid media managers and specialists
• Establish measurement and attribution frameworks in collaboration with analytics teams
• Collaborate with demand generation and product marketing for integrated campaign strategies
• Drive continuous optimization of the paid media funnel with web and conversion teams
• Stay updated on platform changes and pilot new opportunities
• Present performance and investment recommendations to executive leadership

Qualifications

• 10+ years of digital marketing experience with a focus on paid media
• 5+ years leading paid media teams with significant budget ownership
• Proven success in driving pipeline and revenue in B2B software or technology
• Expertise in major paid platforms and surrounding martech stack
• Strong analytical skills with hands‑on experience in attribution and marketing analytics
• Experience building or significantly rebuilding paid media functions
• Demonstrated ability to develop high‑performing teams and manage agency relationships
• Excellent executive communication skills for translating performance into business narratives

Benefits

• Opportunity to build a paid media function from the ground up
• Access to a significant multi-channel budget
• Collaborative work environment with cross-functional teams
• Hands‑on role with direct involvement in campaign execution
• Potential for professional growth in a rapidly scaling company

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.