Director, Performance Analytics & Insights

Marketbridge; Boston (MA); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Flexible PTO

Summer Fridays

Parental leave

Medical benefits

401(k) with company match

Professional development fund

Tech stipend

Job summary

Marketbridge is seeking a Director, Performance Media Analytics to lead how marketing results are defined, interpreted, and communicated across integrated B2B programs. This client-facing role requires strong storytelling to translate analytics into clear business insights for non-technical audiences.

You will partner with Demand Strategy, Media, and Client teams to establish measurement frameworks, guide optimization, and ensure reporting tells a cohesive story across channels.

Qualifications

• 8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment
• Strong storytelling skills and the ability to translate analytics into business insights
• Experience explaining analytics and performance drivers to non-technical stakeholders

Responsibilities

• Act as a senior, trusted advisor to clients, clearly explaining marketing performance and recommendations
• Develop measurement frameworks aligned to campaign and business objectives
• Translate complex data into narratives and client-ready recommendations
• Partner with Demand Strategy and Media teams to inform planning and optimization
• Lead performance readouts and ongoing optimization discussions
• Manage team assignments and support analytics talent development

Skills

Marketing analytics

Client-facing

Storytelling

ABM measurement

GA4/Google Ads

Cross-functional leadership

Executive communication

Multi-channel B2B

Tools

GA4

Google Ads

LinkedIn

6sense

Demandbase

HubSpot

Marketo

Salesforce

Job description

Marketbridge is seeking a Director, Performance Media Analytics to lead how marketing results are defined, interpreted, and communicated across integrated B2B programs. This client-facing role requires strong storytelling to translate analytics into clear business insights for non-technical audiences.

You will partner with Demand Strategy, Media, and Client teams to establish measurement frameworks, guide optimization, and ensure reporting tells a cohesive story across channels.