Associate Director, Market Access Marketing
CG Oncology Inc
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Job summary
CG Oncology Inc. is seeking an Associate Director, Market Access Marketing to turn strategy into field-ready communications for our first oncology launch. You will own the content roadmap, coordinate with Brand Marketing, and lead MLR review to ensure compliant, timely assets.
This is a greenfield opportunity to build market access capabilities from the ground up. The role requires strategic fluency, cross-functional leadership, and proven experience launching payer-focused materials in oncology
Qualifications
- Bachelor's degree required; advanced degree preferred.
- 7+ years in pharmaceutical/biotech commercial marketing.
- Direct development of customer-facing materials; market access or payer marketing experience preferred.
- Experience leading materials through MLR review.
- Oncology or bladder cancer experience is a plus.
- Approximately 15–20% travel.
Responsibilities
- Develop and operationalize market access content roadmap aligned with launch milestones.
- Translate access strategy into payer, health system, and practice messaging.
- Coordinate with Brand Marketing for integrated access messaging and assets.
- Own MLR process for market access materials and track approvals.
- Create payer and health-system value communications and toolkits.
- Develop reimbursement and billing education materials for HCPs and staff.
- Provide field enablement tools and training for account teams and sales.
Skills
Education
Job description
Are you ready to make a difference in the world and become part of our patient-centered team that is focused on Attacking Bladder Cancer for a Better Tomorrow? At CG Oncology, we believe that by having exceptionally talented individuals on our team who share our passion and enjoy working together, we can truly achieve our Vision and Mission to benefit patients around the world.
Every day we are making significant advancements across our multiple pipelines and are growing rapidly to meet the needs of our patients who cannot afford to wait to benefit from our novel immunotherapies. Please review this job posting and our Values and if they resonate with you and are what you expect from your organization and team, then we would like to hear from you.
The Associate Director, Market Access Marketing operationalizes CG Oncology's market access strategy into compliant, field-ready communications for the company's first commercial launch in oncology. The role owns the market access marketing content roadmap and its execution: payer, health system, and practice value communications, reimbursement and access tools, field enablement, agency and vendor management, and end-to-end ownership of the medical, legal, and regulatory (MLR) review process for market access materials, so assets are approved and deployed on the timeline the launch requires. This is a strategy-fluent role that sits where strategy bridges into execution.
This role suits a builder. It is a greenfield opportunity to shape the market access marketing capability from the ground up, helping refine the broader access strategy and translating it into launch execution.
The role works in close partnership with Brand Marketing across the full interface: integrating access messaging into the core brand materials, maintaining brand identity and visual consistency across access materials, and coordinating with omnichannel planning on placements and sequencing.
- Refine and operationalize the market access marketing strategy and own the content roadmap and resource inventory sequenced to launch milestones.
- Translate the access strategy into a clear message architecture and audience-tailored messaging across payer, health system, practice, channel, reimbursement, and patient-support audiences.
- Maintain a live launch resource tracker covering every asset, owner, review status, approval date, and deployment milestone.
- Partner closely with Brand Marketing to co-develop an integrated HCP message architecture, aligning access and brand messaging, campaign timing, and shared assets across the customer experience.
- Serve as Market Access's primary interface into brand planning, so access considerations shape the HCP experience from the start; brand strategy ownership remains with Brand Marketing.
- Maintain brand identity and visual consistency across all access materials, and coordinate with omnichannel planning on the placement, sequencing, and channel mix of access content.
- Serve as primary point of contact and process owner for market access materials in MLR review, owing to the end-to-end workflow: submission scheduling and routing, claims substantiation, comment consolidation and resolution, version control, and approval-timeline management.
- Maintain a tracking system for real-time visibility into review status and approval dates; set submission standards and cadence, and coach agency and internal partners on MLR requirements before submission.
- Lead payer and organized-customer value communications, including the payer value story, objection handlers, coverage and formulary resources, and dossier pull-through materials, in partnership with HEOR and Medical Affairs, tailored for national and regional payers, PBMs, GPOs, IDNs, health systems, and pathway stakeholders.
- Develop health systems and practice value communications that support access conversations at the site of care.
- Equip the national and strategic account team with current, approved value resources and account-discussion guides.
- Develop health system and practice-facing access materials: reimbursement guides, J-code and HCPCS coding and billing education, buy-and-bill economics, site-of-care considerations, and quick-start and office-staff resources.
- Build patient-services and hub overview materials covering enrollment, benefit verification, affordability, and case management for HCPs and office staff.
- Develop access-specific training, FAQs, and role-based pull-through tools for account directors, field reimbursement teams, and sales, in partnership with the field training function, so field teams can explain access, use approved resources correctly, answer objections compliantly, and elevate operational issues appropriately.
- Manage the agency of record (AOR) and additional agency and vendor relationships as needs emerge: project briefs, timelines, SOWs, budgets, feedback consolidation, and deliverable quality.
- Scope new work, evaluate and onboard new agencies and vendors, and manage budget tracking, SOWs, and vendor performance across the portfolio of partners.
- Plan and manage access-relevant sponsorships and paid placements, including association and congress sponsorships and trade and access-channel placements, within the market access marketing budget, coordinating with Brand Marketing where placements intersect the broader HCP media plan.
- Act as the access-message and enablement control point through launch and hypercare, and run the post-launch feedback loop from field, payer, and reimbursement insights into resource updates, training refreshes, and lifecycle and indication-expansion content.
- Coordinate across Market Access, Payer Accounts, Patient Services, HEOR, Medical, Legal, Regulatory, Compliance, Brand Marketing, Field Training, Trade Operations, and Commercial Operations, ensuring all activities comply with Company policies, promotional-review standards, and approved product messaging.
- Bachelor's degree required; advanced degree in marketing, business, or life sciences is preferred
- 7+ years of professional experience, or equivalent, including experience in a pharmaceutical, biotech, or life sciences commercial role.
- Commercial marketing experience required, including direct development of customer-facing materials; market access marketing or payer marketing experience strongly preferred.
- Product launch experience strongly preferred, particularly development of payer, health system, and practice access materials.
- Experience taking materials through MLR or promotional review; experience as the review process owner and with agency-of-record management strongly preferred.
- Oncology or specialty/rare disease experience strongly preferred; urology or bladder cancer experience a plus.
- Approximately 15 to 20% travel required.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Please note that CG Oncology does not accept unsolicited information and/or resumes from search firms or agencies for our job postings. Any resumes or client information submitted to our careers page or any employee of CG Oncology by any search firm or agency without an applicable contract in place will become the property of CG Oncology and no fee(s) will be paid.
CG Oncology offers very competitive and comprehensive Total Rewards, helping to support and reward our global team of high-performing employees focused on developing bladder-saving therapeutics for patients afflicted with bladder cancer.
In addition to our Total Rewards, CG Oncology offers a variety of Well-Being Benefits to meet the majority of the needs of our unique and growing workforce. These benefits are designed to support our team to achieve a healthy balance between work and their personal lives to remain refreshed, engaged, and creating an environment where each person can find a deeper meaning and purpose in their work.
Well-Being Benefits eligibility begins the 1st of the month after hire. While a majority of these benefits are for our US-based workforce, we continue to assess comparable levels of benefits for our international team members that are aligned with country-specific regulations and their national programs offered.
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. At CG Oncology, we are building a community of intelligent and passionate team members that share our Vision, Mission and Values, and while the biotechnology space can feel limited in BIPOC, non-binary and even female representation, we endeavor to make hiring decisions that will continue to grow and support our team in the direction of maintaining cultural diversity and sustainability.
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