Director, Patient Engagement & Consumer Marketing Oncology

Amgen Inc.; Thousand Oaks (CA); Sur place; USD 184 000 - 249 000; Plein temps

Avantages offerts par ce poste

Health and welfare plans

Bonus program

Stock-based long-term incentives

Flexible work models

Résumé du poste

Amgen Inc. in Thousand Oaks, CA, is seeking a Director of Patient Engagement and Consumer Marketing to lead patient-centered strategies within the U.S. Oncology Marketing team.

This role shapes voice of patients and care partners and drives consumer activation in a complex oncology market. You will partner with cross-functional teams across marketing, medical, analytics, access, and corporate affairs to build a high-impact consumer capability, manage launches, and translate insights into

Qualifications

• Doctorate degree and 4 years of marketing and/or commercial experience, OR
• Master’s degree and 8 years of marketing and/or commercial experience, OR
• Bachelor’s degree and 10 years of marketing and/or commercial experience, OR
• Associate’s degree and 12 years of marketing and/or commercial experience, OR
• High school diploma / GED and 14 years of marketing and/or commercial experience.
• Demonstrated experience in patient engagement, consumer marketing, and/or HCP marketing experience, or related roles within biopharma or healthcare.
• Oncology, specialty care, or complex-launch experience strongly preferred.
• Experience leading integrated HCP and consumer marketing strategies and working effectively across commercial, medical, access, analytics, and corporate affairs functions.
• Strong understanding of patient journeys, advocacy ecosystems, access considerations, and the needs of patients and care partners in serious disease.
• Proven ability to lead agencies and cross-functional teams, manage complex projects and budgets, and deliver measurable business results.
• Ability to work effectively in ambiguity, make sound strategic choices, and influence senior stakeholders without direct authority.
• Excellent written and verbal communication skills, with the ability to distill complex information into clear recommendations.

Responsabilités

• Lead development of U.S. patient engagement and consumer marketing strategies, plans, and programs for the Prostate Cancer business.
• Develop a deep understanding of patient, care partner, and customer journeys; use qualitative and quantitative insights to identify unmet needs and inform strategic priorities.
• Translate insights into patient education, disease awareness, consumer activation, and customer experience initiatives that are measurable, compliant, and fit for purpose.
• Build and manage an integrated learning agenda across market research, analytics, agency partners, advocacy engagement, and campaign performance; apply learning to optimize strategy and execution.
• Lead agency strategy, content development, channel planning, budget management, governance, and performance measurement for patient and consumer initiatives.
• Partner with U.S. HCP Marketing, Digital and Omnichannel, Market Research, Analytics, Medical, Access, Corporate Affairs, and other cross-functional teams to ensure a cohesive customer experience.
• Lead launch readiness for future lifecycle opportunities, building on insights, capabilities, and customer learning established through the initial phases of the business.
• Partner closely with the HCP Promotion Director and other cross functional leaders to translate the integrated strategy into coordinated HCP and consumer plans, with clear accountabilities and execution priorities.
• Operate in accordance with all applicable legal, regulatory, and compliance requirements.
• Expected travel (domestic and international) is 25%

Connaissances

Patient engagement

Consumer marketing

HCP marketing

Cross-functional leadership

Strategic thinking

Agency management

Communication

Formation

Doctorate degree

Master’s degree

Bachelor’s degree

Associate’s degree

High school diploma

Description du poste

Amgen Inc. in Thousand Oaks, CA, is seeking a Director of Patient Engagement and Consumer Marketing to lead patient-centered strategies within the U.S. Oncology Marketing team.

This role shapes voice of patients and care partners and drives consumer activation in a complex oncology market. You will partner with cross-functional teams across marketing, medical, analytics, access, and corporate affairs to build a high-impact consumer capability, manage launches, and translate insights into