Director, Partnership Marketing, UFC & ZB

World Wrestling Entertainment, Inc.; New York (NY); On-site; USD 135,000 - 180,000; Full time

Benefits offered by this job

Health care

Retirement benefits

Paid vacation

Job summary

World Wrestling Entertainment, Inc. is looking for a Director of Partnership Marketing to join their Global Partnerships team. The role requires overseeing UFC & Zuffa Boxing brand partnerships, ensuring excellent partner marketing experiences.

Key responsibilities include leading strategic planning for partnerships, supervising a high-performing team, and contributing to revenue generation through renewals and upsells. The ideal candidate will have at least 8 years of relevant experience, strong negotiation skills, and a degree in a related field.

Qualifications

• 8+ years of experience in marketing strategy or commercial operations, ideally in sports or entertainment.
• Demonstrated success in leading cross-functional strategic initiatives.
• Strong commercial acumen and negotiation experience.

Responsibilities

• Manage commercial partnerships and deliver on partner goals.
• Collaborate with internal stakeholders and drive revenue by leading renewals and upsells.
• Mentor and develop a high-performing strategic marketing team.

Skills

Marketing strategy

Team management

Client relationship management

Negotiation

Strategic planning

Education

Bachelor’s degree in Business, Marketing, Economics or related field

MBA or equivalent advanced degree

Job description

TKO is seeking a Director of Partnership Marketing to join our Global Partnerships team. This executive will manage and execute UFC & Zuffa Boxing brand partnerships, ensuring a best-in-class partnership marketing experience for top-tier brand partners. The role requires a proven track record overseeing a team that manages day-to-day partner relationships, including program and platform execution, strategy, planning, and creative development across departments. The position also requires a commercially minded individual experienced in generating revenue through renewing partnerships and developing integrated upsell and cross‑sell opportunities.

Key Responsibilities

• Lead the end-to-end management of commercial partnerships, delivering on partner brand and business goals.
• Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives.
• Collaborate with key internal stakeholders as cross‑departmental project lead to ensure alignment of partner programs with UFC & Zuffa Boxing initiatives.
• Act as on‑site partnership lead at WWE events, overseeing experiential integrations and partner experiences.
• Build and develop relationships with brand partner contacts, including client hosting at UFC & Zuffa Boxing events.
• Drive revenue by leading all renewals, upsells, and cross‑sells for UFC & Zuffa Boxing while unlocking new revenue opportunities across the TKO enterprise.
• Support the VP in developing a high‑performing consultative, insight‑driven strategic marketing team.
• Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.
• Manage and mentor a high‑performing team of strategists and cross‑functional contributors, fostering a growth mindset and collaborative environment.

Qualifications

• 8+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.
• Demonstrated success in leading cross‑functional strategic initiatives and driving organizational change.
• Deep understanding of brand partnerships, marketing strategy, commercialization, and client‑service models.
• Strong commercial acumen with proven experience negotiating and renewing long‑term partnerships.
• Exceptional executive communication and stakeholder management skills.
• Experience building and mentoring high‑performing teams.
• Bachelor’s degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred.

Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job‑related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short‑ and long‑term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum: $135,000 annually (minimum will not fall below the applicable State/local minimum salary thresholds)

Hiring Rate Maximum: $180,000 annually

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.