Director, Partnership Marketing

TKO; Las Vegas (NV); On-site; USD 130,000 - 200,000; Full time

Job summary

TKO Group Holdings, Inc. is seeking a Director of Partnership Marketing to lead the Global Partnerships team for UFC and Zuffa Boxing, driving partner strategy and revenue.

The role emphasizes cross-functional leadership, on-site activation at events, and developing integrated programs with top-tier brands. You will mentor a team, manage renewals, upsells, and ensure alignment with enterprise objectives.

Qualifications

• 8+ years in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.
• Demonstrated success in leading cross-functional strategic initiatives and driving organizational change.
• Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models.
• Strong commercial acumen, with proven experience negotiating and renewing long-term partnerships.
• Exceptional executive communication and stakeholder management skills.
• Experience building and mentoring high-performing teams.

Responsibilities

• Lead end-to-end management of commercial partnerships to deliver partner goals.
• Strategic planning for all partners and identifying growth opportunities.
• Collaborate with Marketing, Events, Legal, and other stakeholders to align programs.
• Act as on-site partnership lead at WWE events and manage partner experiences.
• Develop relationships with brand contacts and host clients at events.
• Drive revenue through renewals, upsells, and cross-sells.

Skills

Marketing strategy

Cross-functional leadership

Brand partnerships

Negotiation

Executive communication

Team mentorship

Education

Bachelor's degree in Business, Marketing, Economics, or related field

MBA or equivalent advanced degree

Job description

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Position Summary:

TKO is seeking a Director of Partnership Marketing to join our Global Partnerships team, assigned with managing and executing UFC & Zuffa Boxing brand partnerships. This executive will ensure a best-in-class partnership marketing experience for our top-tier brand partners, serving as a true consultative resource that will drive partner objectives. This person will have a proven track record of overseeing a team that manages the day-to-day relationships of brand partners including all programs and platform execution, strategy, planning, and creative development across departments. Further, the position requires a commercially minded individual that has experience generating revenue via renewing partnerships and developing integrated upsell and cross sell opportunities.

Key Responsibilities:

• Lead the end-to-end management of commercial partnerships for UFC & Zuffa Boxing to deliver on partner’s brand and business goals.
• Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise.
• Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with UFC & Zuffa Boxing initiatives.
• Act as on-site partnership lead at WWE events, including oversight of experiential integrations and partner experiences.
• Build and develop relationships with brand partner contacts, including client hosting at UFC & Zuffa Boxing events.
• Drive revenue by leading all renewals, upsells, and cross-sells for UFC & Zuffa Boxing while unlocking new revenue opportunities across the TKO enterprise.
• Support VP in in developing a high-performing consultative, insight-driven strategic marketing team.
• Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.
• Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment.

Qualifications:

• 8+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.
• Demonstrated success in leading cross-functional strategic initiatives and driving organizational change.
• Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models.
• Strong commercial acumen, with proven experience negotiating and renewing long-term partnerships.
• Exceptional executive communication and stakeholder management skills.
• Experience building and mentoring high-performing teams.
• Bachelor’s degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred.