Director, Partnership Marketing - PBR

TKO; Fort Worth (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

TKO is seeking a Director of Partnership Marketing to join our Global Partnerships team in Fort Worth, Texas. The ideal candidate will have over 10 years of experience in marketing strategy and partnership marketing, leading cross-functional initiatives and managing complex programs. This role involves delivering a top-notch partnership marketing experience for key brand partners, overseeing a team focused on driving measurable partner outcomes.

The selected candidate will engage internal stakeholders and drive strategic growth opportunities aligned with business goals while supporting revenue growth through renewals and cross-sell strategies.

Qualifications

• 10+ years of experience in partnership marketing, marketing strategy, or consulting.
• Proven ability to lead cross‑functional initiatives and manage complex partnership programs.
• Strong understanding of brand partnerships and sponsorship marketing.
• Excellent communication, presentation and stakeholder management skills.

Responsibilities

• Lead the end‑to‑end management of commercial partnerships for PBR.
• Drive strategic planning for all assigned partners.
• Collaborate closely with internal stakeholders.
• Oversee experiential integrations and partner activations at PBR events.
• Build and maintain strong relationships with brand partners.

Skills

Partnership marketing

Commercial operations

Consulting

Client service models

Stakeholder management

Education

Bachelor’s degree in Business, Marketing, or Economics

Job description

About the Role

TKO is seeking a Director of Partnership Marketing to join our Global Partnerships team, driving the strategy and flawless execution of PBR (Professional Bull Riders) brand partnerships. This leader will deliver a best‑in‑class partnership marketing experience for key brand partners, serving as a consultative resource focused on driving measurable partner and business outcomes.

This role will oversee a team responsible for day‑to‑day management of brand partnerships, including program execution, strategic planning and creative development across departments. The ideal candidate is commercially minded, with a proven track record of driving revenue through partnership renewals and developing integrated upsell and cross‑sell opportunities.

Responsibilities

• Lead the end‑to‑end management of commercial partnerships for PBR, delivering against partner brand and business objectives.
• Drive strategic planning for all assigned partners by identifying growth opportunities aligned with PBR and TKO business goals.
• Collaborate closely with internal stakeholders including Marketing, Events, Media, PR, Brand, Legal, and Community Relations, serving as a cross‑functional project lead to ensure seamless partner activation.
• Act as the on‑site partnership marketing lead at PBR events, overseeing experiential integrations and partner activations.
• Build and maintain strong relationships with brand partners, including client hosting and relationship development at PBR events.
• Support revenue growth by contributing to renewals, upsells, and cross‑sell opportunities across PBR and the broader TKO enterprise.
• Support the VP and Senior Director in developing a high‑performing, consultative, insight‑driven partnerships marketing team.
• Champion a culture of innovation, proactive partner management, and strategic thinking within the Partnerships Marketing organization.
• Manage and mentor a high‑performing team of strategists and cross‑functional contributors, fostering collaboration and professional growth.

You Have These

• 10+ years of experience in partnership marketing, marketing strategy, consulting, commercial operations or related fields, preferably within sports, entertainment or media.
• Proven ability to lead cross‑functional initiatives and manage complex partnership programs.
• Strong understanding of brand partnerships, sponsorship marketing and client service models.
• Commercial mindset with experience supporting renewals, negotiations and revenue‑generating partnership strategies.
• Excellent communication, presentation and stakeholder management skills.
• Experience managing or mentoring team members in a fast‑paced environment.
• Bachelor’s degree in Business, Marketing, Economics or a related field required; MBA or equivalent experience a plus.

TKO EEO Statement

TKO is an Equal Opportunity Employer and complies with all applicable federal, state and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.