Director of Social & Content Strategy (Hybrid)

Loreal; New York (NY); Hybrid; USD 140,000 - 199,000; Full time

Benefits offered by this job

Hybrid work policy

Medical benefits

401K/Pension plan

Paid time off

Job summary

L'Oréal, located at 10 Hudson Yards, New York, NY, seeks a senior leader to drive social strategy and content for its Consumer Product Division. You will shape global and local social channels, innovate with bold, culturally relevant content, and manage agencies and creators to deliver on-brand campaigns.

Based in New York, you will lead thought leadership in social, analytics, and content production. The role emphasizes collaboration, strong leadership, and a passion for makeup and digital

Qualifications

• 7–10+ years of related business experience
• Experience in Social, Content, Communications, or Marketing
• In depth knowledge of consumer habits, language, & engagement methodologies
• Content Production
• Social platforms and best practices; ability to drive social media insights
• Ecommerce platforms and best practices
• Marketing campaign 360 content
• Agency management
• Must be professional and energetic with a positive attitude
• Ability to think big, think strategically, and drive the social vision internally
• Strong and compassionate manager with a proven track record in leading high functioning teams
• Mac Proficiency
• Passion for makeup, social and creation. Beauty experience a plus
• Collaborative leadership skills
• Project Management Skills
• Quantitative data analysis skills
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Strong appreciation for our business / sensitivity to métier

Responsibilities

• High level thought leadership to create and drive the social vision and strategy in line with the brand equity that drives our and our consumers’ passion for beauty.
• Ensure it is executed on all global and local organic channels that drives engagement and talkability for the brand.
• Push the limit and break the mold of content that comes from the brand to be more surprising, more talkable, more culturally relevant and with higher engagement than ever before.
• Think differently, more creatively, bolder and bigger than before.
• Responsible for our global social channels including owned and earned content, conversation, calendars as well as community management and campaigns.
• Drive the conceptualization and creation of Brand content and ensure it resonates with the consumer (e.g. Social, Reanimations, Product, Video, worldwide meetings, Spokes, Educational content, Always On, reactive & trending content)
• Integrate social listening into everything we do for trends, insights, and new ideas as well as perform analysis of social channels to drive strategy and improvement of content.
• Manage the global brand content productions (from conception to completion), as well as activation of small to large agencies.
• Lead in-house launch support, social, and digital content production.
• Manage the agencies responsible for the creation of content as well as Creators/Influencers/KOLs and their corresponding agencies or management:
• Create and issue briefs
• Manage & review agency progress
• Ensure content meets the Brand DNA
• Manage agency contract & financials
• Ensure on time and on-brief deliverables
• Define & write guidelines for brand social and content local adaptation & implementation.
• Maintains strong relationships with counterparts around the world at a country and zone level to ensure best in class social content and high adoption of the global vision.
• Be flexible and adaptable, with speed, keeping abreast of and experimenting with latest innovations and trends in producing content and social. Actively participate and ensure expertise sharing; innovation & upskilling.
• Responsible for delivering:
• Strong social and content strategic vision
• Impactful, meaningful & creative content
• Consistent Brand communication
• Guidelines for content implementation and social platforms

Skills

Social media strategy

Content production

Data analysis

Team leadership

Project management

Agency management

Mac proficiency

Collaborative leadership

Strategic thinking

Communication

Job description

L'Oréal, located at 10 Hudson Yards, New York, NY, seeks a senior leader to drive social strategy and content for its Consumer Product Division. You will shape global and local social channels, innovate with bold, culturally relevant content, and manage agencies and creators to deliver on-brand campaigns.

Based in New York, you will lead thought leadership in social, analytics, and content production. The role emphasizes collaboration, strong leadership, and a passion for makeup and digital