Supervisor, Paid Social (Brand Focus)

Digitas North America; New York (NY); On-site; USD 75,000 - 115,000; Full time

Job summary

Digitas North America is seeking a seasoned Paid Social Specialist to drive paid social program strategy for multiple clients. You will collaborate with cross-functional teams across Media, Account, Creative, Social Strategy, and Measurement to ensure strategic alignment and on-brief execution.

You will manage client relationships, guide campaign setup and trafficking in API partner UIs, and stay ahead of new ad products to optimize performance.

Qualifications

• Bachelor’s degree required.
• 5-7+ years of experience in media planning/buying or ad operations.
• 2+ years of hands-on experience with self-service social platforms.
• Experience with API partner UIs (e.g., Brand Networks, 4C, Kinetic Social).
• Strong collaboration and cross-functional teamwork.
• Excellent verbal and written communication skills.

Responsibilities

• Overseeing development of paid social media program strategies and analysis for clients, collaborating with other Media practices, Account, Creative, Social Strategy and Measurement teams.
• Guiding and managing relationships between teams and clients to deliver high-quality, inspiring work.
• Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within larger campaigns.
• Run paid media in API partner platforms and social platforms; QA campaign setup and trafficking.
• Stay up to date on new ad products and technology to meet business goals.
• Test and apply API partner capabilities; influence product roadmaps based on client needs.
• Use real-time data and campaign learnings to optimize campaigns.
• Leverage planning tools to inform budgets, bids, and audiences.
• Work flexible hours and be on-call for posting and optimization.
• Participate in training of junior team members.

Skills

Collaboration

Project management

Excel

Verbal and written communication

Social platform experience

Team management

Media metrics understanding

Education

Bachelor’s degree

Tools

Brand Networks

4C

Kinetic Social

Facebook/Instagram

Twitter

LinkedIn

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As social media continues to take a greater share of consumers’ time, and ad spend is increasing rapidly, so is Digitas’ world class team of paid social specialists. You’ll be part of a team that’s keeping a pulse on the constantly evolving social media landscape, where new features and advertising opportunities are popping up daily.

Responsibilities

Day-to-day, your role includes:

• Overseeing development of paid social media program strategies and analysis for clients, collaborating closely with other Media practices, Account, Creative, Social Strategy and Measurement teams to ensure that work is strategically aligned and on brief
• Expertly guiding and managing relationships between teams and clients to consistently deliver high-quality, inspiring work and grow our business
• Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
• Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for QA’ing campaign setup and trafficking.
• Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan.
• Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs.
• Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns.
• Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
• Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed.
• Participate in the training of junior team members as needed.

Qualifications

• Superior collaboration and teamwork skills; experience working with cross-functional teams
• Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail.
• Intermediate to advanced skills in Excel
• Excellent verbal and written communication skills
• The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media
• Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA)
• Positive attitude and able to work independently, as well as part of a team
• Bachelor’s Degree Required
• 5-7+ years of experience in media planning/buying or ad operations preferred
• 2+ years of hands‑on experience working in self‑service capacity within social platforms. Ideally, candidate will have experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms.
• 1+ years of team management experience
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $115,024.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.