Manager, Paid Social

Publicis Groupe; Birmingham (MI); Hybrid; USD 75,000 - 103,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Job summary

Publicis Collective is seeking a Manager, Paid Social to steer day‑to‑day social campaign development and activation. You will translate marketing goals into impactful paid media programs across networks and guide a junior analyst on delivery and growth.

The role blends strategic and hands‑on work, requiring deep knowledge of Meta/Twitter/TikTok/Pinterest/Reddit platforms, strong analytics, and cross‑functional collaboration with analytics, creative, and client teams.

Qualifications

• 3+ years of paid social campaign experience.
• Hands-on with Meta, Twitter, TikTok, Pinterest and Reddit ads.
• Understanding of traditional and interactive media planning elements.
• Experience developing tactical media plans and test‑and‑learn strategies.
• Collaboration with analytics, brand experience, creative, and client stakeholders.
• Experience with reporting and BI tools is a plus.
• Strong analytics, organizational, and communication skills.
• Leadership/management experience preferred.
• Proficiency in Excel (Pivot Tables, VLOOKUPs).

Responsibilities

• Direct and manage daily workflow of all paid social campaigns, including proposal development and campaign activation.
• Mentor and develop team members; support career growth.
• Aggregate data across platforms and produce weekly/monthly insight reports.
• Set campaign KPIs, monitor performance, and communicate optimization strategies.
• Present strategy and results to clients and internal teams.

Skills

Paid social campaigns

Campaign optimization

Team leadership

Data reporting

Cross-functional collaboration

Tools

Meta Ads

Twitter Ads

TikTok Ads

Pinterest Ads

Reddit Ads

Job description

Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious – A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open – We value diverse perspectives and new ways of working.

Driven – We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

The Manager, Paid Social is the day-to-day steward of social media campaign development and activation. This person will work closely with the brand experience and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks. The Manager is responsible for day-to-day management of an Analyst including both project management to ensure timely delivery of all tasks and career development.

Thisposition is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Responsibilities

• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps




• Assist in training, mentoring, and developing team members




• Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development




• Adopt established account management standards and enhance campaign best practices




• Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services




• Champion and facilitate communication and collaboration within the team and the agency




• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance




• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies




• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel




• Provide oversight and direction to team of dedicated social media buyers




• Lead regular check-ins on campaign performance and track against KPIs




• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies




• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results

Qualifications

• 3+ years of directly related experience working in paid social media campaigns




• Experience working with Meta (Facebook/Instagram), Twitter (x), TikTok, Pinterest, and Reddit ads platforms with hands‑on experience managing and optimizing buys through API and/or self‑serve tools -




• Understanding of traditional and interactive media planning elements




• Experience developing tactical media plans, test‑and‑learn strategies, and activation recommendations across the marketing funnel.




• Experience collaborating with cross‑functional teams, including analytics, brand experience, creative, and client stakeholders.




• Experience with reporting and data visualization tools such as Tableau or similar business intelligence platforms is a plus




• Strong analytics, organizational, and communication skills




• Previous leadership/management experience is preferred




• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel (Pivot Tables, VLOOKUPs)




• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $102,700.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/2/2026.