Director, Paid Social (Gaming)

Publicis Groupe; New York (NY); On-site; USD 121,000 - 194,000; Full time

Job summary

Publicis Groupe is seeking a Director to lead day-to-day paid social management for PrecisionGroup. You will guide a team, engage with clients, and drive campaigns with data-driven decisions for large portfolios.

The role requires 7+ years in digital media, strong leadership, and mastery of Facebook/Twitter ads platforms, with a focus on automation and AI-driven optimization. Based in New York, hybrid work is possible.

Qualifications

• 7+ years in digital media with growing responsibilities.
• 5+ years of team management experience.
• Experience on a gaming account or client.
• 3+ years hands-on with Facebook & Twitter ads platforms.
• Ability to apply automation and AI-driven capabilities.
• Strong analytical skills to interpret campaign data.
• Proven leadership and ability to present to clients.

Responsibilities

• Motivate and manage a paid social team to meet campaigns within budget and schedule.
• Design strategies for paid social on Facebook and Twitter to hit objectives.
• Foster relationships with internal teams and client groups.
• Develop plans to measure social success with metrics and optimization.
• Educate clients and teams on evolving social media capabilities.
• Apply social knowledge to strategy sessions and brainstorming.
• Provide direction to improve performance through optimization and new features.
• Deliver presentations of strategy and results to clients and internal teams.
• Develop viewpoints on new social tech trends and opportunities.

Skills

Digital media leadership

Team management

Client-facing

Analytics & optimization

Facebook & Twitter ads platforms

AI automation in marketing

Leadership & presentation

Excel

Tools

Excel

API / self-serve buys (Facebook/Twitter)

Job description

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The Director is highly motivated, technically savvy, detail oriented, and strives to lead the day to day management of the paid social end of the PrecisionGroup for a dedicated client. The successful candidate will have at least 7 years of digital media experience and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team. The Director will be a main point of contact for the client and serve as a strategic team leader.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into several projects.

Responsibilities

• Motivate and manage a paid social media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
• Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

Qualifications

• 7+ years of experience in digital media and marketing with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 5+ years of team management experience
• Must have experience working on a gaming account or client

• Minimum of 3+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Define and lead the strategic application of platform-native automation and AI-driven capabilities (e.g., audience expansion, automated bidding, and dynamic creative optimization), ensuring paid social programs are structured for scalable, efficient performance across large client portfolios
• Translate AI-driven performance signals, platform innovation, and audience behavior insights into scalable optimization frameworks and testing roadmaps, guiding teams on how to operationalize automation to drive measurable business outcomes
• Team management experience required
• Experience in applying social marketing to drive strict KPI's against brand-building & direct response initiatives
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management
• Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.