Director, Paid Social

Zenith USA; New York (NY); On-site; USD 119,000 - 189,000; Full time

Job summary

Zenith USA is looking for a Director, Search & Social to lead digital account management, focusing on client satisfaction and retention. This role requires a blend of expertise in online media, leadership skills, and the ability to craft impactful marketing strategies, further supported by a robust benefits package that values diversity and inclusion.

Benefits

Medical coverage

Dental and vision insurance

401K

Paid time off

Tuition reimbursement

Family forming assistance

Qualifications

• 8+ years of experience in Digital Media.
• Agency experience highly preferred.
• Deep knowledge of digital marketing including paid search and social.

Responsibilities

• Develops and manages client accounts.
• Leads a team of Paid Search & Social Media Managers.
• Prepares financial plans and manages client relationships.

Skills

Digital Media

Online Advertising

Data Analysis

Client Relationship Management

Team Leadership

Performance Marketing

Marketing Strategy

Education

B.A. or B.S. in relevant fields

Concentration in business, marketing, or advertising preferred

Tools

Ad Serving Platforms

Online Analytic Solutions

Job description

Company description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com.

Overview

The Director, Search & Social is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Director will be accountable to partner with clients to address measured Media landscape and work with client partners across multiple digital fields to propose and defend media spend across all performance based marketing channels.

Responsibilities

The Director, Search & Social will also lead and advise a team of Paid Search & Social Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Shown account management and team leadership experience is crucial, along with deep experience in online marketing and digital media.

• Develops, runs, and monitors client P&L’s for assigned accounts

• Implement well-rounded media planning

• Introduces Process Development Input, Quality Assurance and Best Practices Input

• Collaborate with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

• Prepares and presents annual financial plans and human resources plans

• Develops and cultivate account relationships. Working towards 100% account retention within a defined portfolio of accounts

• Develops a complete understanding of each client’s goals, markets, needs and expectations

• Works within client relationships to champion initiatives that drive marketing decisions across digital channels

• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations

• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions

• Communicates and implements a Participation Planning Process or all accounts

• Independently leads performance and strategy presentations

• Solves client problems and uses conflict leadership skills within a professional environment

• Handles strategy development and execution for sophisticated marketing analysis fields, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising efficiency, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement

• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or handle expectations of forecasted trends

• Adopts and encourages a culture based on team work, collaboration, and intellectual curiosity

• Motivates, leads, and runs internal teams, working collaboratively to drive programs that meet our clients’ business objectives

• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction

• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

• Conducts performance reviews and career path plans for direct reports

• Establishes expectations and goals for team on performance marketing thought leadership

• Provide cross media planning training for their direct reports

• Facilitates the development and documentation of standard methodologies to improve operational efficiencies within the team and the group

• Chips in to blog, newsletter, training forums and/or task forces

Qualifications

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field

• 8+ years of experience working in a Digital Media capacity

• Agency experience highly preferred

• Knowledge of Digital Media, Marketing/Advertising industries highly preferred

• Bachelor’s degree, concentration in business, marketing, or advertising preferred

• Agency experience highly preferred

• 5+ years of experience in online advertising including paid search, display, social, programmatic, mobile, video or affiliate, direct marketing, or e-commerce

• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations

• Deep knowledge of ad serving platforms and online analytic solutions

• 2+ years of demonstrated success in managing and leading people

• 2- years of digital marketing, search engine, display, programmatic, and / or social marketing preferred

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510 - $188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/11/2025.

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