Manager, Paid Social

L'Oréal; New York (NY); Hybrid; USD 98,000 - 141,000; Full time

Job summary

L’Oréal is seeking a Manager, Paid Social to drive innovative digital media strategies within the Luxury Products Division. This role involves planning, execution, and collaboration with marketing and media teams, aiming to enhance brand visibility across social platforms like Meta and TikTok. The ideal candidate will possess a strong background in digital media management, strategic thinking, and an enthusiasm for the beauty industry.

Benefits

Competitive Benefit Package

Hybrid Work Policy

Flexible Time Off

Access to Company Perks

Learning & Development Opportunities

Qualifications

• 3-5 years of experience in digital media for high volume B2C CPG.
• Hands-on experience with social media advertising platforms required.
• Advanced Excel skills, comfortable with pivot tables and budget management.

Responsibilities

• Plan and execute strategic paid social media campaigns.
• Lead strategy conversations with brand teams and agency partners.
• Report on campaign performance to stakeholders.

Skills

Digital Media Management

Social Media Advertising

Data Analysis

Strategic Thinking

Communication

Education

Bachelor’s degree

Tools

Meta

TikTok

Snapchat

Pinterest

Job description

Join to apply for the Manager, Paid Social role at L'Oréal

Join to apply for the Manager, Paid Social role at L'Oréal

Job Title: Manager, Paid Social/Digital Media Planning

Division:Luxury Products Division

Location:New York, NY (USA HQ – Hudson Yards)

Reports To: Director, Paid Social

Who We Are:For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

What You Will Do

The Manager will be responsible for planning, execution, budget management, reporting and testing & innovation for select brands in the Luxury Division. The Manager will work in tandem with brand marketing and media teams as well as agency partners to create and execute innovative and effective strategies across key paid social platforms.

The Manager will be the Paid Social strategy lead for select brands in the Luxury division. The candidate must have experience owning brand digital media strategy and have an innate ability to bridge the gap between data and business insights. They should have a passion for the business of beauty and a profound ability to take complex subject matter, distill the information and communicate business insights across the organization.

Key Responsibilities

• Create innovative, best in class strategic paid social media plans across multiple platforms (Meta, TikTok, Snapchat, Pinterest, Reddit)
• Own the Paid Social strategy for dedicated brands in the Luxury Division
• Lead strategy conversations between your brand(s), agency partners and vendors
• Report on performance to a variety of stakeholders with differing levels of paid social knowledge
• Implement A/B test and measurement across campaigns as applicable with the goal of driving innovation and gaining key learnings
• QA campaign builds to ensure they are following best practice setup.
  
  

Key Challenges, Issues And Complexity

This position will require a highly productive individual who can work collaboratively to drive flawless execution and proactively manage digital media campaigns across the L’Oreal Luxe portfolio. The role will require daily interaction with multiple groups including Marketing, eCommerce, PR, creative, finance. This will require a high level of interpersonal skill and diplomacy and demonstrated ability to justify online priorities and decisions to internal partners. The role will require strong time management, and prioritization skills. This position requires the individual to become an active extended team member of brand marketing & eCommerce teams, with shared P&L accountability. The One Media team value members who put the success of the team above individual task completion, with “roll up your sleeves” approach to day-to-day activities and ways of working with cross-functional partners.

• Strategy and Media Planning – 35%
• Creating media plans, reviewing digital media best practices, including targeting, effectiveness, frequency, creative across social platforms for multiple brands in the division
• Meetings and Presentations- 30%
• Leading reporting or tactical calls, explaining performance and strategy to brands
• Tactical Execution & Support – 20%
• Helping Assistant Manager with setups, QAing campaigns, working with platform vendors, billing management
• Team Communication – 15%
  

Required Qualifications

What We Are Looking For:

• Bachelor’s degree required
• 3-5 years of experience in managing digital media for high volume business-to-consumer CPG, eCommerce business. Agency experience a plus.
• Must have hands-on experience with Social Media advertising platforms (Meta required; TikTok, Snapchat, and Pinterest a plus)
• Must have advanced excel skills, comfortable with pivot tables, formulas, budget management and quickly manipulating large data sets
• Strong understand of media KPIs, and an ability to translate campaign objectives into strategic optimizations
• Demonstrated understanding of media planning and best practices, as well as ability to execute and present media investment performance clearly to key stakeholders and leadership
• Experience working with/ management of agency partners and internal teams, writing RFPs
  
  

Desired Skills

• Self-motivated, solution oriented strategic thinker who demonstrates creativity in problem-solving.
• Strong attention to detail and focus on process especially when managing numerous budgets and timelines.
• Ability to effectively present to and persuade an individual or group or people through executive level reporting and communication
• Ability to clearly distill information to multiple stakeholders with varying levels of media knowledge
• Ability to prioritize based on business needs and manage multiple responsibilities with attention to detail, quality and consistency.
• Experience and passion for the beauty industry
  
  

What’s In It For You

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package(Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy(3 Days in Office, 2 Days Work from Home)
• Flexible Time Off(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups(Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  
  

Don’t meet every single requirement?At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!



We are anEqual Opportunity Employerand take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.



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Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other, Information Technology, and Engineering

• Industries

  Manufacturing and Personal Care Product Manufacturing

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