Director, Paid Search & Growth - Hybrid | Equity

Horizon Media; New York (NY); Hybrid; USD 127,000 - 144,000; Full time

Job summary

Horizon Media in New York is seeking a Director to oversee multiple teams and client portfolios within our expanding Search Marketing practice. You will lead relationships with internal and external clients, develop and administer search strategy, and mentor junior staff while driving a test/learn culture.

The role requires 6+ years in SEM, a bachelor’s degree, and strong communication skills. You will manage campaigns across Google Ads and Microsoft Advertising and interact with search engine

Qualifications

• 6+ years’ experience directly related to Search Engine Marketing (Google/Bing) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS).
• Bachelor’s degree required; strong analytical and communication skills are essential.
• Advanced MS Excel skills (PivotTables, charts, VLOOKUP, SUMIFS) and the ability to translate data into insights.

Responsibilities

• Lead applicable Client relationship(s) on behalf of Search team.
• Create, implement, track, analyzing and optimizing Paid Search campaigns in Google Ads and Microsoft Advertising.
• Motivate and inspire cross-section of team members from analysts through associate directors to improve client performance.
• Manage and coordinate client deliverables with the team to ensure timely completion and quality assurance.
• Evaluate new technologies/strategies across the search landscape for experimentation within existing or new client engagements.
• Develop Paid Search strategy and testing methodology & roadmap for clients.
• Manage daily relationships with key search engine representatives.

Skills

Search Engine Marketing

Communication skills

Organization skills

Education

Bachelor's degree

Tools

MS Excel

Job description

Horizon Media in New York is seeking a Director to oversee multiple teams and client portfolios within our expanding Search Marketing practice. You will lead relationships with internal and external clients, develop and administer search strategy, and mentor junior staff while driving a test/learn culture.

The role requires 6+ years in SEM, a bachelor’s degree, and strong communication skills. You will manage campaigns across Google Ads and Microsoft Advertising and interact with search engine