Director, Search Engine Marketing (Temp)

Horizon Media Inc.; New York (NY); On-site; USD 145,000 - 165,000; Full time

Job summary

Horizon Media seeks a Director to lead multiple teams and client portfolios within its growing Search Marketing practice. You will guide strategy, mentor staff, and nurture relationships with internal and external clients while championing an innovation-focused test/learn culture.

You will oversee 5-person team, drive performance across Paid Search campaigns on Google Ads and Microsoft Advertising, and collaborate with senior leadership to deliver exceptional client outcomes.

Qualifications

• 6+ years in SEM (Google, Bing, etc.) focused on direct response campaigns (CPA, CPL, ROI, ROAS).
• Bachelor's degree.
• Strong interpersonal and verbal communication skills for phone, email and writing.
• Excellent organizational skills and ability to juggle multiple responsibilities.
• Advanced MS Excel fluency (pivot tables, charts, VLOOKUPs, SUMIFS).

Responsibilities

• Lead client relationships on behalf of the Search team.
• Create, implement, track, analyze and optimize Paid Search campaigns on Google Ads and Microsoft Advertising.
• Motivate and inspire team across roles from analysts to associate directors to drive performance.
• Coordinate client deliverables with the team to ensure timely, high-quality results.
• Evaluate new search technologies and test potential for client engagements.
• Develop Paid Search strategy and testing roadmaps for clients.
• Manage daily relationships with key search engine representatives.

Skills

SEM experience

Communication

Organization

Excel proficiency

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Job description

Job Summary

We are currently seeking a highly motivated Director to manage multiple teams and client portfolios across our rapidly growing Search Marketing practice. Key tasks will include team leadership, establishing and maintaining relationships with internal and external clients, developing and administering Search strategy, development of POVs for internal / external partners, mentoring of junior staff and championing a test/learn innovation culture.

Main Duties and Responsibilities

• 25% - Lead applicable Client relationship(s) on behalf of Search team.
• 25% - Creating, implementing, tracking analyzing and optimizing Paid Search campaigns in Google Ads and Microsoft Advertising.
• 25% - Motivate and inspire cross-section of team members from analysts through associate directors to drive continual performance improvements in client business.
• 15% - Manage and coordinate client deliverables with team to ensure timely completion and quality assurance.Manage and coordinate client deliverables with team to ensure timely completion and quality assurance.
• 5% - Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements.
• 3% - Develop Paid Search strategy and testing methodology and roadmap for client(s).
• 2% - Manage daily relationships with key search engine representatives.

Supervisory Responsibilities

The Director is responsible for the management of a team of 5, including employees ranging from Analyst to Associate Director level.

Knowledge and Skills Required

• 6+ years' experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
• Bachelor's degree.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Advanced MS Excel fluency required (pivot tables, charts, VLOOKUPs, sumifs.)

Salary Range

$2,788.46 to $3,173.08 a week. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Want to know what makes Horizon a great place to work? At Horizon, business is personal - and that means connecting with what matters. Horizon is powered by one of the industry's most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success.

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