Director, Paid Media Planning

Jobtailor; Kansas; On-site; USD 75,000 - 110,000; Full time

Job summary

Jobtailor in Kansas is seeking a seasoned paid media strategist to lead multi-channel campaigns across digital and traditional channels for client objectives. You will own recommendations, present plans to stakeholders, and guide internal teams to ensure flawless execution.

The role requires strong data-driven decision making, collaboration with media partners, and ongoing optimization. AI-driven research and planning concepts are encouraged, with coaching and adaptability emphasized.

Qualifications

• 7–10 years of media planning experience
• Demonstrated experience developing multi-channel paid media strategies
• Strong experience developing strategic paid media plans across digital and traditional channels
• Experience planning media with endemic, industry-specific and trade media partners
• Strong strategic point of view translating client objectives into recommendations
• Practical understanding of paid media platforms and planning impact
• Confidence presenting strategies to internal teams and clients
• Strong cross-functional collaboration skills
• Ability to manage multiple accounts with clarity and attention to detail
• Success overseeing teams and elevating strategic thinking
• Curiosity, sound judgment and willingness to test new approaches
• Strong written, verbal and presentation skills
• Proven experience managing media investments and budget allocations
• Experience with digital platforms and endemic/trade media partners
• Experience in healthcare or regulated industries is a plus

Responsibilities

• Demonstrates expertise in developing and executing multi-channel paid media strategies, with a focus on digital and traditional channels. Proven ability to manage client relationships, optimize media plans, and lead cross-functional teams while adapting to evolving client needs.

Skills

Media Planning Experience

Multi-Channel Paid Media Strategies

Digital Media Platforms

Client Relationship Management

Job description

• Develop integrated, multi-channel paid media strategies and plans aligned to client business, marketing and communications objectives
• Recommend channels, audiences, investment levels, flighting and media partners based on client goals, research and available data
• Own media recommendations with clients and serve as the main point of client contact for paid media strategy and execution
• Plan across digital media platforms, traditional channels and endemic or trade media environments
• Present media strategies, plans, performance insights and optimization recommendations to internal teams and client stakeholders
• Partner with internal colleagues and external media partners to support accurate and effective implementation of approved plans
• Guide the evolution of media planning processes, tools and best practices within the agency
• Use campaign results, audience data and market developments to refine recommendations and inform future planning
• Stay current on paid media platforms, capabilities, privacy considerations, audience behaviors and industry practices
• Explore practical applications of AI and automation in media research, planning, analysis and workflow development
• Provide coaching, feedback and subject-matter guidance to colleagues
• Adapt plans and priorities as client needs evolve while maintaining strategic rigor

Requirements

• 7–10 years of media planning experience, preferably within an agency or another fast-paced, client-focused environment
• Demonstrated experience developing multi-channel paid media strategies and translating them into actionable plans
• Strong experience developing strategic paid media plans across digital and traditional channels, including paid social, paid search, programmatic, and endemic media
• Experience planning media with endemic, industry-specific and trade media partners
• Strong strategic point of view and ability to translate client business objectives and audience insights into channel, audience and investment recommendations
• Practical understanding of paid media platforms and how planning decisions influence execution and performance
• Confidence presenting media strategies and recommendations to internal teams and client stakeholders
• Strong cross-functional collaboration skills
• Ability to manage multiple accounts and priorities while maintaining strategic clarity, attention to detail and high-quality output
• Success overseeing teams and elevating strategic thinking
• Curiosity, sound judgment and willingness to test new approaches and continually improve
• Strong written, verbal and presentation skills
• Proven experience managing meaningful media investments and making informed budget allocation recommendations
• Experience working directly within digital platforms and endemic, trade or industry-specific media partners
• Experience working in healthcare or other regulated industries is a plus

Core Competencies

Demonstrates expertise in developing and executing multi-channel paid media strategies, with a strong focus on digital and traditional channels. Proven ability to manage client relationships, optimize media plans, and lead cross-functional teams while adapting to evolving client needs.

Highest-signal resume keywords

• Media Planning Experience
• Multi-Channel Paid Media Strategies
• Digital Media Platforms
• Client Relationship Management
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Paid Media Strategy Development
• Budget Allocation Recommendations
• Audience Insights Analysis
• Programmatic Media Planning
• Paid Social and Paid Search
• Endemic Media Partnerships
• Campaign Performance Optimization
• Media Investment Management
• Strategic Planning
• Data-Driven Decision Making

Soft Skills

• Strong Presentation Skills
• Attention to Detail
• Curiosity and Sound Judgment
• Coaching and Feedback
• Adaptability

Industry Keywords

• Healthcare Media Planning
• Regulated Industries
• Client-Focused Environment
• Media Research
• AI and Automation in Media