Director, Omnichannel Growth & Optimization

Broadcast Music; Nashville (TN); On-site; USD 140,000 - 190,000; Full time

Job summary

Broadcast Music, Inc. (BMI) is seeking a Director of Omnichannel Communications & Optimization to lead the strategy for omnichannel customer engagement.

You will own channel orchestration, marketing automation, analytics, and the digital conversion infrastructure, partnering with multiple teams to scale a digital-first sales model. The role requires 5+ years in omnichannel or related marketing, with strong analytical and cross-functional collaboration skills.

Qualifications

• 5+ years of experience in omnichannel marketing, lifecycle marketing, digital sales, or customer engagement.
• Experience leading digital transformation or customer experience initiatives in B2B, SMB, subscription, licensing, SaaS, or high-volume sales.

Responsibilities

• Develop and maintain BMI's omnichannel engagement strategy.
• Coordinate delivery of customer engagement initiatives across operational systems.
• Design coordinated engagement approaches across email, SMS, chat, digital platforms, outbound outreach, and emerging channels.
• Establish channel governance and communication orchestration standards.
• Lead chatbot, conversational engagement, and real-time communication initiatives.
• Analyze customer behavior and funnel performance; develop actionable insights.

Skills

Omnichannel marketing

Lifecycle marketing

Digital sales

Customer engagement

Cross-functional collaboration

Data-driven decision making

A/B testing

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, Data Analytics

Tools

Salesforce Account Engagement/Pardot

Salesforce Marketing Cloud

Salesforce Administrator

HubSpot Marketing Software Certification

Job description

Broadcast Music, Inc. (BMI) is seeking a Director of Omnichannel Communications & Optimization to lead the strategy for omnichannel customer engagement.

You will own channel orchestration, marketing automation, analytics, and the digital conversion infrastructure, partnering with multiple teams to scale a digital-first sales model. The role requires 5+ years in omnichannel or related marketing, with strong analytical and cross-functional collaboration skills.