Director, Omnichannel Growth & Optimization

Broadcast Music, Inc.; Nashville (TN); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with employer match

Hybrid Office Schedule

Job summary

Broadcast Music, Inc. (BMI) is seeking a Director of Omnichannel Communications & Optimization to lead the strategy for multi-channel engagement and the digital conversion ecosystem.

You will own channel orchestration, marketing automation, analytics, and attribution while scaling a digital-first sales model. Collaborate with CX, Licensing Operations, Product, Technology, and data teams to deliver measurable impact.

Qualifications

• 5+ years of omnichannel marketing, lifecycle marketing, digital sales, or customer engagement.
• Experience leading digital transformation or customer experience initiatives in B2B, SMB, licensing, SaaS, or high-volume sales.
• Familiarity with sales funnels, customer onboarding, and digital conversion optimization.
• Experience designing and executing multi-channel campaigns at scale.
• Strong understanding of A/B testing, attribution, funnel analysis, and customer engagement metrics.
• Strong analytical and data-driven decision-making skills.
• Experience working cross-functionally with Sales, Customer Service, Customer Experience, Operations, and Product/Technology teams.
• Demonstrated ability to influence stakeholders and drive results in a matrixed organization.

Responsibilities

• Lead omnichannel strategy and channel orchestration across email, SMS, chat, digital platforms, outbound outreach, and emerging channels.
• Develop and maintain automated customer engagement frameworks and workflows.
• Establish test-and-learn programs; conduct A/B testing and optimize campaigns.
• Define attribution methodologies and KPIs; build reporting and dashboards for data-driven decisions.
• Drive digital conversion optimization and partnerships with Product/Tech, Salesforce, and data teams.

Skills

Omnichannel marketing

Lifecycle marketing

Customer engagement

A/B testing

Attribution

Funnel analysis

Data-driven decisions

Cross-functional teamwork

Stakeholder influence

Communication skills

Education

Bachelor’s degree in Marketing

Business Administration

Communications

Digital Marketing

Data Analytics

Tools

Salesforce Pardot

Salesforce Marketing Cloud

HubSpot Marketing Software

Job description

Broadcast Music, Inc. (BMI) is seeking a Director of Omnichannel Communications & Optimization to lead the strategy for multi-channel engagement and the digital conversion ecosystem.

You will own channel orchestration, marketing automation, analytics, and attribution while scaling a digital-first sales model. Collaborate with CX, Licensing Operations, Product, Technology, and data teams to deliver measurable impact.