Director, Omnichannel & AI Customer Engagement

Recordati; Bridgewater Township (NJ); Sur place; USD 190 000 - 250 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision coverage

401(k) plan with company contributions

Paid time off and holidays

Résumé du poste

Recordati Rare Diseases, Inc. (RRD) in North America seeks a Director of Omnichannel Strategy, AI & Customer Engagement for the endocrinology portfolio.

Lead integrated, data-driven engagement across HCPs, patients, and caregivers to strengthen relationships and drive commercial performance. The role partners with Brand Marketing, Sales, Medical Affairs, and Analytics to design personalized omnichannel programs, implement AI-enabled insights, and ensure regulatory compliance while guiding

Qualifications

• Bachelor’s degree required; MBA preferred.
• 10+ years of pharmaceutical or biotechnology commercial experience.
• 5+ years of pharmaceutical marketing experience.
• Experience leading omnichannel customer engagement programs.
• Experience launching or marketing specialty pharmaceuticals.
• Strong understanding of CRM platforms (Veeva CRM, Salesforce).
• Experience using customer analytics and marketing automation.
• Strong project management and leadership skills.

Responsabilités

• Develop and lead the integrated customer engagement strategy across the endocrinology portfolio.
• Design personalized omnichannel engagement plans aligned with brand objectives and customer preferences.
• Translate brand strategy into measurable customer experiences across digital and personal channels.
• Develop customer journey maps for healthcare professionals, patients, caregivers, and office staff.
• Identify unmet customer needs and opportunities to improve engagement.
• Integrate Agentic AI analytics, content development, Next Best Action.
• Leverage customer data, segmentation, and behavioral analytics to optimize engagement.
• Partner with Commercial Analytics to develop dashboards and KPIs.
• Use customer insights to continuously improve campaign effectiveness.
• Apply AI-enabled insights where appropriate to personalize customer interactions.
• Monitor omnichannel performance metrics and recommend optimization strategies.
• AI-enabled personalization
• Marketing automation
• Next Best Action recommendations
• CRM optimization
• Content personalization
• Digital measurement frameworks
• Manage digital agencies and marketing partners.
• Oversee campaign development from strategy through execution.
• Manage agency budgets and performance expectations.
• Ensure projects are delivered on time and within budget.

Connaissances

Omni-channel marketing

AI in marketing

CRM platforms

Data analytics

Cross-functional leadership

Project management

GenAI tools

Customer engagement

Formation

Bachelor's degree

MBA preferred

Outils

Veeva CRM

Salesforce

Marketing automation

PowerPoint

Canva

Description du poste

Recordati Rare Diseases, Inc. (RRD) in North America seeks a Director of Omnichannel Strategy, AI & Customer Engagement for the endocrinology portfolio.

Lead integrated, data-driven engagement across HCPs, patients, and caregivers to strengthen relationships and drive commercial performance. The role partners with Brand Marketing, Sales, Medical Affairs, and Analytics to design personalized omnichannel programs, implement AI-enabled insights, and ensure regulatory compliance while guiding