Director of Training and Facility General Manager

Floor Coverings International; Aurora (IL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Dental insurance

Health insurance

Paid time off

Profit sharing

Vision insurance

Job summary

Alloy Personal Training is seeking a Director of Training to blend sales leadership with coaching and studio operations. You’ll drive memberships, lead staff, and ensure daily operations run smoothly. Success hinges on closing memberships and guiding a high-performing team.

The right candidate will have proven sales in fitness, strong leadership, and the ability to manage in a fast-paced studio environment. This is a full-time role reporting to the owner with competitive compensation.

Qualifications

• Proven sales experience in fitness, gyms, or personal training.
• Management or supervisory experience.
• Strong communication skills and an outgoing, personable style.
• CPR/AED/First Aid certification (or willingness to obtain).
• Personal training certification a plus, but not required if sales experience is strong.

Responsibilities

• Run prospect consultations and follow-up.
• Manage full sales pipeline from leads to close.
• Convert trial clients to members.
• Track and report sales metrics weekly.
• Coach training sessions and retention touchpoints.
• Lead staff meetings and quarterly reviews.
• Hire, train, and manage staff.
• Oversee social media and local marketing campaigns.
• Run day-to-day studio operations and billing.

Skills

Proven sales

Management experience

Strong communication

CPR/AED/First Aid

Personal training certification a plus

Job description

Benefits

• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Profit sharing
• Vision insurance

Location

3577 E New York St, Aurora, IL

Reports to

Owner

Type

Full-time

About Us

Alloy Personal Training is a semi-private personal training studio focused on results-driven coaching in a small-group setting. We're looking for a Director of Training to lead our team, drive sales, and run day-to-day studio operations.

The Role

The Director of Training is part sales leader, part coach, part operator. You'll spend roughly a third of your time training clients and the rest running the business - selling memberships, leading staff, and keeping the studio operating smoothly. This is not a coaching-only role: your ability to sell is the single biggest factor in whether you succeed here.

What We're Prioritizing: Sales First, Management Second, Coaching Third

We're hiring in this order: sales ability, business/team management, coaching skill. The right candidate has closed sales in a fitness, gym, or personal training environment - running consultations, handling objections, converting prospects to paying clients. Our Head Coach, who reports to this role, owns technical coaching quality - so we're not hiring a master coach here. If you don't have a track record of selling fitness memberships or training packages, this isn't the right role for you.

Key Responsibilities

Sales (primary focus)

• Run all prospect consultations ("Starting Point" sessions) using our established sales process, including follow-up
• Manage the full sales pipeline: phone leads, booking, show rate, close rate, and attrition
• Convert trial clients to members following our defined sales process
• Track and report on sales metrics weekly

Training & Retention

• Coach training sessions (target: ~10 hours/week)
• Run client accountability sessions and retention touchpoints (InBody check-ins, milestone tracking, visit reports)
• Reach out personally to members with declining attendance
• Review weekly workout programming with training staff

Team Leadership

• Recruit, hire, and train new staff
• Lead weekly staff meetings and conduct quarterly performance reviews

Marketing & Community

• Oversee social media presence and local marketing campaigns
• Represent the studio at community events, B2B partnerships, and referral programs

Operations

• Run day-to-day studio operations: opening/closing, cleanliness, maintenance
• Maintain accurate client records and billing
• Uphold Alloy's brand standards and wear studio uniform during training shifts

Qualifications

• Required: Proven sales experience in fitness, gyms, or personal training
• Management or supervisory experience
• Strong communication skills and an outgoing, personable style
• Comfortable with performance metrics and holding a team accountable to them
• CPR/AED/First Aid certification (or willingness to obtain)
• Personal training certification a plus, but not required if sales experience is strong

What We're Looking For

• A closer - someone energized by hitting sales numbers, not just coaching clients
• A leader who can run a team, hold people accountable, and keep a studio operating on schedule
• Someone genuinely passionate about fitness and helping clients succeed, with the people skills to build lasting client relationships
• A "can-do," problem-solving attitude and consistency in following systems and processes

What We Offer

• Competitive base + commission/bonus structure tied to sales performance
• Spot cash bonuses for hitting initial membership milestones (50, 75, 100, and 130 members - first time only)
• PTO, Medical, Dental, and Vision

Compensation: $60,000.00 - $90,000.00 per year

Floor Coverings International

Floor Coverings International is the #1 mobile flooring franchise in North America. Our unique shop-at-home model allows customers to get perfect new floors without ever leaving their home. Our 400,000+ customers give us an average 4.8 star rating. That's a big reason why we're growing six times faster than our competitors. This rapid growth has increased our immediate need to keep up with demand by increasing the size of our teams. If you are a service-minded individual who loves to have fun - we are the company for you!

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Floor Coverings International Corporate.