Director of Tradeshow Programs & On-Site Execution

Jobtailor; California (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor seeks an experienced events leader to own the end-to-end lifecycle of our B2B tradeshow program—from planning and sponsorship contracting to on-site execution and post-event analysis.

You will build the annual tradeshow calendar with Marketing, Sales, and Field Marketing, evaluate opportunities, manage budgets over $500K, coordinate logistics, booth design, A/V, housing, staffing, and sponsorships. Travel 25-30% is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management or related field.
• 5+ years in B2B event or field marketing.
• Proven track record managing large-scale events with 1,000+ attendees or 400+ sq ft booths.
• Deep expertise in tradeshow operations, exhibit design, drayage, and on-site logistics.
• Budgets of $500K+ managed end-to-end.
• Experience coordinating multiple events across geographies/time zones.
• Proficiency with event platforms (Cvent/Bizzabo/Swoogo/Splash) and Salesforce.
• Strong vendor management and contract negotiation skills.
• Experience with pre/post-event integrated marketing programs.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Own the end-to-end lifecycle of our tradeshow program from planning to post-event analysis.
• Develop and manage the annual tradeshow calendar aligned with Marketing, Sales, and Field Marketing.
• Evaluate opportunities, recommend investments, and maximize pipeline impact per dollar.
• Lead pre-event logistics: venue, booth design, A/V, housing, staffing, and sponsorships.
• Manage relationships with organizers, ECs, A/V vendors, swag suppliers, and partners.
• Negotiate contracts, manage deliverables, and ensure quality and timelines.
• Build and manage event budgets and track spend with ROI reporting.
• Develop and execute integrated pre-show and post-show campaigns with Demand Gen and Digital teams.
• Drive registration, booth traffic, and lead follow-up; coordinate executive meetings.
• Manage tradeshow collateral, inventory, and delivery; on-site leadership at major shows.
• Track metrics: leads, pipeline influence, meetings, cost per lead, attendee satisfaction.
• Deliver post-event debriefs and ROI-based recommendations.
• Evaluate new opportunities using ROI analysis and benchmarking.

Skills

Event Management

Budget Management

Vendor Negotiation

Project Management

Cross-functional Collab

Travel Flexibility

CRM Tools

Event Tech

Education

Bachelor's degree in Marketing, Communications, Event Management

Tools

Cvent

Bizzabo

Swoogo

Splash

Salesforce

Job description

Jobtailor seeks an experienced events leader to own the end-to-end lifecycle of our B2B tradeshow program—from planning and sponsorship contracting to on-site execution and post-event analysis.

You will build the annual tradeshow calendar with Marketing, Sales, and Field Marketing, evaluate opportunities, manage budgets over $500K, coordinate logistics, booth design, A/V, housing, staffing, and sponsorships. Travel 25-30% is expected.