Event Manager, Tradeshows

Tanium; Durham (NC); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Tanium is seeking an Event Manager, Tradeshows to own end-to-end planning, logistics, and execution of Tanium's presence at third-party tradeshows and conferences across North America and globally. The role emphasizes on-site leadership, ROI, and brand-consistent activations.

Ideal candidates will have 5+ years in B2B event management, strong operations experience, and the ability to manage budgets of $1M+ with global scalability.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management, or related field.
• 5+ years in B2B event or field marketing, independently owning large-scale events.
• Deep expertise in tradeshow operations including design, contractors, drayage, A/V, housing blocks.
• Proven budget management of $500K+ with forecast reconciliation.
• Experience coordinating multiple events across geographies and time zones.
• Familiarity with event platforms (Cvent, Bizzabo, Swoogo, Splash) and CRM systems.

Responsibilities

• Own end-to-end lifecycle of Tanium's tradeshow and third-party event program.
• Develop and manage annual tradeshow calendar across Marketing and Sales.
• Lead pre-event logistics: venue, booth design, A/V, shipping, staffing, housing.
• Manage relationships with organizers, GC, vendors; negotiate contracts.
• Build and track event budgets; report ROI to marketing leadership.
• Create integrated pre/post-show campaigns with Demand Gen and Digital teams.
• Brief attendees with Field Sales; coordinate executive meetings and VIPs.
• Oversee collateral, swag, and on-brand materials; ensure on-time delivery.
• Serve as primary on-site lead at major tradeshows; ensure flawless execution.
• Measure leads, pipeline impact, meetings, and cost per lead; post-event analysis.
• Evaluate new opportunities with ROI benchmarks and data-driven recommendations.
• Ensure compliance with brand standards and company policies.

Skills

B2B events

Budget management

Event operations

Vendor management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Event Management

Job description

The Basics

Tanium is seeking an Event Manager, Tradeshows to own the end-to-end planning, logistics, and execution of Tanium's presence at third-party tradeshows, industry conferences, and sponsored events across North America and globally. This role is central to how Tanium shows up in the market — ensuring every booth, sponsorship, and event activation reflects the brand with precision, generates qualified pipeline, and delivers a measurable return on investment.

The ideal candidate is an experienced B2B event professional with deep expertise in tradeshow operations — someone equally comfortable negotiating a contract with a general services contractor, managing a $1M+ event budget, and briefing a field sales team on pre-show engagement strategy. They are operationally excellent, calm under pressure, highly organized, and proactive about identifying and resolving issues before they become problems on the show floor. This role requires approximately 25-30% travel.

This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What You’ll Do

• Own the end-to-end lifecycle of Tanium's tradeshow and third-party event program — from event selection and sponsorship contracting through on-site execution, lead handoff, and post-event analysis
• Develop and manage the annual tradeshow calendar in alignment with Marketing, Sales, and Field Marketing priorities — evaluating event opportunities, recommending investments, and maintaining a portfolio that maximizes pipeline impact per dollar spent
• Lead all pre-event logistics including venue coordination, booth design and fabrication, A/V and production, shipping and drayage, staffing schedules, housing blocks, and sponsorship fulfillment
• Manage relationships with event organizers, general service contractors, A/V vendors, swag suppliers, and other external partners — negotiating contracts, managing deliverables, and holding vendors accountable to quality and timelines
• Build and manage event budgets from initial forecast through final reconciliation — tracking spend against plan, identifying savings opportunities, and reporting ROI to marketing leadership
• Develop and execute integrated pre-show and post-show campaign strategies in partnership with Demand Generation, Field Marketing, and Digital teams — driving registration, booth traffic, meeting bookings, and lead follow-up
• Partner closely with Field Sales and Sales Development teams to brief attendees, coordinate executive meetings and VIP experiences, and ensure event staff are prepared to engage prospects and customers effectively
• Manage tradeshow collateral, swag, and branded materials — maintaining inventory, coordinating production timelines, and ensuring all assets are on-brand and arrive on time
• Serve as the primary on-site event lead at major tradeshows — managing booth setup and teardown, coordinating staff, troubleshooting issues in real time, and ensuring flawless execution
• Instrument and track event performance metrics including leads generated, pipeline influenced, meetings held, cost per lead, and attendee satisfaction — delivering structured post-event debriefs and recommendations to improve future programs
• Evaluate new tradeshow and sponsorship opportunities — conducting ROI analysis, benchmarking against peer companies, and making data-driven recommendations on where Tanium should invest or pull back
• Ensure all event activities comply with brand standards, accessibility requirements, and company policies
• Work with Corporate Events team on other large events such as the annual user conference, Converge, and annual Sales Kickoff.

We’re Looking For Someone With

• Bachelor's degree in Marketing, Communications, Event Management, or a related field
• 5+ years of experience in B2B event or field marketing, with a track record of independently owning and executing large-scale events (1,000+ attendees or booth footprints of 400+ sq ft)
• Deep expertise in tradeshow operations including exhibit design and fabrication, general service contractor management, drayage, A/V production, housing blocks, and on-site logistics
• Proven ability to build and manage event budgets of $500K or more, with strong financial discipline and experience reconciling actuals against forecast
• Experience managing multiple concurrent events across different geographies and time zones
• Proficiency with event management and registration platforms (e.g., Cvent, Bizzabo, Swoogo, or Splash) and CRM systems (Sales