Director of Student Content & Engagement

Bottom Line; United States; On-site; USD 88,000 - 107,000; Full time

Job summary

Bottom Line seeks a Senior Manager to own student-facing content and the student experience, ensuring voice consistency and content quality. You will lead writers, translators, and contributors, driving a coherent library aligned with Bottom Line’s mission.

You’ll use engagement data and student feedback to guide what to create, refresh, or retire, while partnering with Transformation and other teams to meet program goals.

Qualifications

• Bachelor's degree or equivalent experience required.
• 6 to 8 years of progressive experience creating and managing content for youth or young-adult audiences in a nonprofit, education, or media setting, including managing a content library and engagement.
• Strong writing and editing skills for teen/young-adult audiences in Bottom Line's voice.
• Strong strategic judgement and hands-on content skills: decide what to create, cut, or improve, shape content structure and goals, and personally write or edit key pieces.
• Comfort directing freelancers and vendors and partnering across teams such as Transformation, Scaled Advising, and Research, Analytics, and Evaluation.
• Strong data fluency and comfort using engagement data to guide decisions.
• Excellent organization and follow-through, with change-management as priorities evolve.
• Lived experience or deep relationships with first-generation college-going and low-income communities.

Responsibilities

• Own the student-facing voice across all content and resources, ensuring a consistent, relevant, and trustworthy experience.
• Maintain and evolve Bottom Line's student content standards and style guidelines for a coherent voice.
• Ensure the student content library and site remain accurate, current, and easy to navigate.
• Partner with the Transformation team to translate content and student-experience needs into platform requirements.
• Monitor engagement across content channels and translate findings into content priorities.
• Conduct user testing with students (e.g., National Youth Advisory Council) and apply insights to improve content quality and relevance.
• Maintain a regular cycle for reviewing content performance and reporting results to program leadership.
• Content Creation & Editorial Direction (30%) - write/edit priority content and manage annual content calendar, coordinating translation and video production.
• Lead & Facilitate Bottom Line's National Youth Advisory Council (15%) - recruit, staff, develop agendas, and share feedback with teams.
• Support New Programmatic Efforts & Partnerships (10%) - develop localized content with staff; support educator engagement through newsletters and referrals.
• Organizational Support (5%) - collaborate across teams; represent brand and stay current with trends to inform program design.

Skills

Bachelor's degree

Content creation

Editing

Content strategy

Project management

Stakeholder collaboration

Data-driven decisions

Organization & follow-through

First-generation/low-income context

Education

Bachelor's degree or equivalent experience

Job description

Bottom Line seeks a Senior Manager to own student-facing content and the student experience, ensuring voice consistency and content quality. You will lead writers, translators, and contributors, driving a coherent library aligned with Bottom Line’s mission.

You’ll use engagement data and student feedback to guide what to create, refresh, or retire, while partnering with Transformation and other teams to meet program goals.