SENIOR MANAGER, PROGRAM CONTENT & STUDENT ENGAGEMENT

Bottom Line; United States; On-site; USD 88,000 - 107,000; Full time

Job summary

Bottom Line seeks a Senior Manager to own student-facing content and the student experience, ensuring voice consistency and content quality. You will lead writers, translators, and contributors, driving a coherent library aligned with Bottom Line’s mission.

You’ll use engagement data and student feedback to guide what to create, refresh, or retire, while partnering with Transformation and other teams to meet program goals.

Qualifications

• Bachelor's degree or equivalent experience required.
• 6 to 8 years of progressive experience creating and managing content for youth or young-adult audiences in a nonprofit, education, or media setting, including managing a content library and engagement.
• Strong writing and editing skills for teen/young-adult audiences in Bottom Line's voice.
• Strong strategic judgement and hands-on content skills: decide what to create, cut, or improve, shape content structure and goals, and personally write or edit key pieces.
• Comfort directing freelancers and vendors and partnering across teams such as Transformation, Scaled Advising, and Research, Analytics, and Evaluation.
• Strong data fluency and comfort using engagement data to guide decisions.
• Excellent organization and follow-through, with change-management as priorities evolve.
• Lived experience or deep relationships with first-generation college-going and low-income communities.

Responsibilities

• Own the student-facing voice across all content and resources, ensuring a consistent, relevant, and trustworthy experience.
• Maintain and evolve Bottom Line's student content standards and style guidelines for a coherent voice.
• Ensure the student content library and site remain accurate, current, and easy to navigate.
• Partner with the Transformation team to translate content and student-experience needs into platform requirements.
• Monitor engagement across content channels and translate findings into content priorities.
• Conduct user testing with students (e.g., National Youth Advisory Council) and apply insights to improve content quality and relevance.
• Maintain a regular cycle for reviewing content performance and reporting results to program leadership.
• Content Creation & Editorial Direction (30%) - write/edit priority content and manage annual content calendar, coordinating translation and video production.
• Lead & Facilitate Bottom Line's National Youth Advisory Council (15%) - recruit, staff, develop agendas, and share feedback with teams.
• Support New Programmatic Efforts & Partnerships (10%) - develop localized content with staff; support educator engagement through newsletters and referrals.
• Organizational Support (5%) - collaborate across teams; represent brand and stay current with trends to inform program design.

Skills

Bachelor's degree

Content creation

Editing

Content strategy

Project management

Stakeholder collaboration

Data-driven decisions

Organization & follow-through

First-generation/low-income context

Education

Bachelor's degree or equivalent experience

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

SENIOR MANAGER, PROGRAM CONTENT & STUDENT ENGAGEMENT

Full Time Management National Office, US

Salary Range: $88,000.00 To $107,400.00 Annually

Who We Are and What We Believe:

Founded in 1997, Bottom Line is a nationally recognized nonprofit organization with a mission to partner with degree-aspiring students from first-generation and low-income backgrounds as they get into college, graduate, and launch meaningful careers. For nearly 30 years, Bottom Line has provided consistent, one-on-one support to help students navigate the challenges of accessing and succeeding in college.

We serve students from 9th grade through career launch through our signature programming in Massachusetts, New York City, Chicago, Ohio, Detroit, and Houston and scaled supports available nationwide. Our vision is to create a far-reaching ripple effect, launched by the transformative power of a college degree and a mobilizing first career, that uplifts individuals, families, and entire communities.

When you join Bottom Line, you will become a part of a team that combines passion with expertise to advance equity and opportunity for degree-aspiring students. In our dynamic, results-driven environment, your contributions will help shape brighter futures and stronger communities.

What You Will Do:

The Senior Manager of Program Content & Student Engagement owns Bottom Line's student-facing content and how students experience it, from voice and quality standards through publication and continuous improvement. This role writes and edits priority content, directs the writers, translators, and contributors who produce at volume, and uses engagement data and student feedback to continuously evolve the content library so it remains relevant and useful to students. This role partners with the Transformation team, which owns the platforms and technical systems behind the content, and works within the program vision and student milestones set by the Managing Director of Program Strategy & Fidelity.

Primary Responsibilities:

• Own the student-facing voice across all content and resources, ensuring students experience Bottom Line as consistent, relevant, and trustworthy wherever they encounter it.
• Maintain and evolve Bottom Line's student content standards, including style and content writing guidelines, so the full library reflects one coherent voice.
• Ensure the student content library and student-facing site remain accurate, current, and easy for students to navigate.
• Partner with the Transformation team, which owns the platforms and technical build, translating content and student-experience needs into platform requirements.
• Monitor student engagement across content channels and translate findings into decisions about what to create, refresh, and retire.
• Conduct user testing with students, including through the National Youth Advisory Council, and apply insights to improve content quality and relevance.
• Maintain a regular cycle for reviewing content performance and reporting on results to program leadership.

Content Creation & Editorial Direction (30%)

• Write and edit prioritization of college, career, and financial-aid content, including articles, resources, and campaign content, aligned to Bottom Line's voice and quality standards.
• Plan, assign, coordinate, and publish the annual content calendar across audiences and milestones, coordinating content, translation, and video production.
• Direct writers, translators, and freelance contributors, reviewing work to a consistent editorial standard.
• Manage and maintain student-facing content within the learning management system and across regional, journey, and milestone pages.

Lead & Facilitate Bottom Line's National Youth Advisory Council (15%)

• Recruit, interview, and thoughtfully staff the Council with students who represent Bottom Line's target demographics.
• Develop the Council's projects and bodies of work, develop agendas, and lead monthly meetings.
• Share Council feedback and recommendations with the wider Bottom Line team. Partner with other teams across the organization including Transformation and Scaled Advising.

Secondary Responsibilities:

Support New Programmatic Efforts & Partnerships (10%)

• Develop localized content in close partnership with staff leading partner and grant-specific efforts.
• Support educator engagement through the educator newsletter, resource maps, and referral campaigns.

Organizational Support (5%)

• Partner with other teams across the organization including Transformation and Scaled Advising.
• Represent the Bottom Line brand in a positive light and take actions to increase brand awareness throughout the community.
• Follow trends and best practices in the field of college success and technology to support persistence efforts and inform evolving program design.

Philosophy:

• Deep commitment to Bottom Line's mission and a belief in scaling high-quality programming to first-generation, low-income students.
• Excellent at managing multiple responsibilities, deadlines, and relationships; detail-oriented, with a natural orientation toward timely follow-through and the ability to prioritize across quick-turn and long-term projects.
• Data-informed and improvement-oriented; uses engagement data and student feedback to inform decisions.
• Creates clarity through strong governance, intake routines, and documentation, treating these practices as part of excellent content work rather than overhead.
• Comfortable working through ambiguity and supporting change as priorities, platforms, and student needs evolve.

Work Schedule:

Monday to Friday, 9a to 5p or 10a to 6p (local time ); flexibility may be requested.Additionalhours as needed.

Direct Reports:

None.

Expected Travel:

Approximately 2 to 4 trips per year to Bottom Line regions, Bottom Line staff convenings, and/or field events.

Who Should Apply:

If you meet the qualifications below, you should apply.

Required:

• Bachelor's degree or equivalent experience.
• 6 to 8 years of progressive experience creating and managing content for youth or young-adult audiences in a nonprofit, education, or media setting, including experience managing a content library or digital product and the engagement it drives.
• Strong writing and editing skills for teen and young-adult audiences, with a feel for the Bottom Line student voice. We would love to see writing samples or a portfolio.
• Strong strategic judgement and hands-on content skills: you use engagement data and student feedback to decide what to create, cut, or improve, shape content structure and goals, and personally write or edit the pieces that matter most.
• Comfort directing freelancers and vendors and partnering credibly across teams such as Transformation, Scaled Advising, and Research, Analytics, and Evaluation.
• Strong data fluency and comfort using engagement data to guide decisions.
• Excellent organization and follow-through, with a change-management orientation as priorities and platforms evolve.
• Lived experience in or deep professional relationships with first-generation college-going and low-income communities.