Head of Social & Digital Content Strategy

Gondola; Pittsburgh (Allegheny County); On-site; USD 150,000 - 230,000; Full time

Job summary

Pittsburgh Steelers is seeking a Director of Social & Digital Content to lead the team’s social media and digital content efforts. You will coordinate across Sales, Marketing, Community Relations and other business lines to ensure timely and engaging coverage across multiple platforms.

The role requires 8+ years managing a content team in sports, strong analytics skills, and the ability to drive content planning for major events and tentpole initiatives.

Qualifications

• 8+ years of experience managing a social media team or cross-functional content team in a sports setting preferred.
• Proven ability to develop high-level social media plans and multi-platform campaigns.
• Experience using analytics to inform content strategy and drive KPIs.

Responsibilities

• Oversee the team’s social media efforts and develop a comprehensive content roadmap.
• Lead cross-department planning with Sales, Marketing, Community Relations, Pro Shop, Stadium Events, and Content stakeholders.
• Collaborate to ensure editorial, photography, video and audio content are well represented across platforms.
• Support development and management of the team’s website and official mobile app to align with business objectives.
• Work with Analytics to monitor metrics and adjust content strategy.

Skills

Social media leadership

Content planning

Cross-functional collaboration

Analytics

Video production

Job description

Pittsburgh Steelers is seeking a Director of Social & Digital Content to lead the team’s social media and digital content efforts. You will coordinate across Sales, Marketing, Community Relations and other business lines to ensure timely and engaging coverage across multiple platforms.

The role requires 8+ years managing a content team in sports, strong analytics skills, and the ability to drive content planning for major events and tentpole initiatives.