Social Media Manager

12th Tribe; Santa Monica (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A contemporary fashion brand in Santa Monica seeks a Social Media Manager to lead marketing strategies, engage customers, and oversee content across social platforms. The ideal candidate has at least 7 years of experience in social media management, strong analytical skills, and a passion for the fashion industry. This is a full-time, in-office role offering competitive opportunities for growth.

Qualifications

• Minimum 7 years of social media management experience.
• Professional certification in Google Analytics strongly preferred.
• Strong understanding of marketing strategy and outreach.

Responsibilities

• Plan and implement social media marketing campaigns.
• Create and manage social media content.
• Analyze campaign effectiveness and report progress.

Skills

Social media management

Content creation

Analysis

SEO knowledge

Relationship building

Marketing strategy

Project management

Visual storytelling

Education

Bachelor's degree in business, marketing, journalism, or related field

Tools

Hootsuite

HubSpot

Google Analytics

Adobe Suites

Dash Hudson

Tribe Dynamics

Job description

Overview

Join to apply for the Social Media Manager role at 12th Tribe.

This is an IN OFFICE role in our Santa Monica office, so please only apply if that is available to you.

Responsibilities

• Plan, design, implement and monitor social media marketing campaigns.
• Create, curate and manage social media content, including text, audio, visual and multimedia formats.
• Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
• Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
• Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
• Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
• Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.
• Track social media campaigns’ key performance metrics to maximize results and report progress to management.
• Produce and Direct Photoshoots
• Oversee final edits from photoshoots to ensure final product is passed along to Merchandising
• Create and oversee Marketing briefs for E-mails, Ads, Web and Social.
• Manage budgets across content creation platforms
• Work cross functionally with Buying and Merchandising
• Staying up to date on current social media trends and implement them for the brand
• Ensure the delivery of successful campaigns while supporting business critical KPIs
• Analyze how effective our content and programming is, while making recommendations for improvement based on insights and trends
• Manage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
• Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growth

Required Skills

• Minimum 7 years of social media management experience
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Professional certification in Google Analytics strongly preferred
• Proficient using multi-social posting programs such as Hootsuite and HubSpot
• Strong computer skills using Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
• A natural "people person," skilled at building and nurturing relationships, and balancing many priorities
• Fluency with analytics and SEO
• Knowledge in the KOL (INFLUENCER) landscape
• Familiarity with online analytical tools and social scheduling applications, such as: Dash Hudson, Tribe Dynamics, and Google Analytics
• Strong verbal, written, and interpersonal skills
• Natural storyteller who understands the brand DNA, voice, and aesthetics
• Strong understanding of and interest in the fashion space
• Experience in visual storytelling on social media

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Apparel & Fashion