Director of Social Growth — Paid & Organic

Green Key Resources LLC; Bethesda (MD); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Green Key Resources LLC in Bethesda, MD is seeking a Director of Paid & Organic Social Media to lead strategy across paid and organic channels, manage large media investments, and drive customer acquisition, engagement, and revenue.

You will oversee influencer partnerships, local social initiatives, cross-functional campaigns, and analytics-driven optimization, with a focus on retail or consumer-facing brands.

Formación

• Bachelor's degree in Marketing, Business, Communications (or related field).
• 8+ years of social media experience including paid & organic leadership.
• Retail/consumer-facing or performance-driven environments preferred.
• Experience managing large paid social budgets and integrated programs.
• 3+ years leading teams and managing agency relationships.
• Strong skills across platforms, content strategy, community management, and partnerships.
• Proficient in analytics and consumer insights to drive decisions.
• Knowledge of local SEO and location-based marketing.
• Familiar with marketing tech and analytics platforms.

Responsabilidades

• Develop and lead paid and organic social media strategy.
• Oversee paid social campaigns across Meta, TikTok, Pinterest, Snapchat, etc.
• Lead influencer/creator partnerships across paid and organic channels.
• Direct organic social strategy: content development, editorial planning, publishing, engagement.
• Analyze campaign performance and platform insights to improve ROI.
• Manage external agencies and platform partnerships with clear expectations.
• Develop localized in-store social initiatives with cross-functional teams.
• Collaborate with creative, brand, merchandising and digital teams on campaigns.
• Oversee local SEO, business listings, and local search visibility across platforms.
• Stay current on trends and evolving consumer behavior to identify opportunities.

Conocimientos

Social strategy leadership

Budget management

Team leadership

Analytics & insights

Influencer partnerships

Cross-functional collaboration

Content strategy

Local SEO

Retail / consumer-facing experience

Educación

Bachelor's degree in Marketing, Business, Communications

Herramientas

Adobe Analytics

Google Analytics

Google Search Console

Descripción del empleo

Green Key Resources LLC in Bethesda, MD is seeking a Director of Paid & Organic Social Media to lead strategy across paid and organic channels, manage large media investments, and drive customer acquisition, engagement, and revenue.

You will oversee influencer partnerships, local social initiatives, cross-functional campaigns, and analytics-driven optimization, with a focus on retail or consumer-facing brands.