Director of Search Strategy & Performance Marketing

Candela Medical; Massachusetts; On-site; USD 180,000 - 240,000; Full time

Job summary

Candela Medical seeks a Director of Search Strategy & Performance Marketing to lead strategic direction for paid search, SEO, AEO, and AI-driven discovery. You will align cross-functional teams to maximize visibility, demand, and revenue across markets and products.

You will own measurement, optimization, and governance, partnering with Content, Web, Analytics, and regional marketing to drive qualified pipeline and high-impact outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics or related field.
• Minimum seven years of experience across Paid Search, SEO, or performance marketing with demonstrated responsibility for strategy and business performance.
• Deep expertise with Google Ads and strong understanding of Microsoft Advertising and other paid search platforms.

Responsibilities

• Develop and own Candela's paid search, SEO, AEO, and AI search strategies across markets and products.
• Lead budgeting, investment optimization, and measurement frameworks for search channels.
• Partner with content, web, analytics, and regional teams to align search strategy with product marketing and education initiatives.
• Oversee campaign architecture, keyword strategy, bidding, audience targeting, and landing page alignment.
• Monitor performance, identify opportunities to expand coverage, and optimize for lead generation and revenue impact.
• Collaborate with agency partners to test and optimize campaigns and governance.

Skills

Strategic leadership

Analytics mindset

Cross-functional collaboration

Communication

Budget management

Education

Bachelor's degree in Marketing, Business, Analytics

Tools

Google Ads

Google Analytics 4

SEO tools (SEMrush/Ahrefs)

Job description

Candela Medical seeks a Director of Search Strategy & Performance Marketing to lead strategic direction for paid search, SEO, AEO, and AI-driven discovery. You will align cross-functional teams to maximize visibility, demand, and revenue across markets and products.

You will own measurement, optimization, and governance, partnering with Content, Web, Analytics, and regional marketing to drive qualified pipeline and high-impact outcomes.