Director, Search & AI Visibility

University of Miami Health System; Miami (FL); Sur place; USD 180 000 - 280 000; Plein temps

Résumé du poste

University of Miami Health System seeks a Director of Search & AI Visibility to unify paid, organic, and AI visibility. Lead the technical and content foundation for organic search, and define how visibility is measured within AI-generated answers across Google, Bing, and emerging platforms.

You will shape how AI-first discovery translates into patient acquisition, set enterprise standards for paid search, and build a roadmap that aligns with academic medicine and clinical excellence.

Description du poste

The Department of Marketing Technology is looking for a bold, forward-thinking leader to help shape the future of digital discovery as our new DIRECTOR, SEARCH & AI VISIBILITY.

Search has entered a new era. Patients, applicants, and referring providers are no longer discovering institutions through traditional search results alone. Increasingly, clinical and academic queries begin with AI-generated answers—and the organizations surfaced in those answers are the ones that remain in consideration.

This role is an opportunity to lead at that intersection.

You will bring paid search, organic search, and AI visibility together as one connected strategy. Paid search data will reveal what audiences are looking for. High-performing organic content will create the authority that search engines—and increasingly AI platforms—recognize and cite. And as AI-generated answers reshape traditional search traffic, paid media will help close emerging gaps and capture demand. You will own the technical and content foundation for organic search, establish how we measure visibility within AI-generated answers, and guide enterprise standards for paid search—all brought together through a unified scorecard. Your landscape will span Google and Bing, Google Ads and Microsoft Advertising, AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, and Copilot.

Most importantly, you will have the opportunity to build something new. Connecting AI visibility to patient acquisition in academic medicine is still an emerging discipline. This role will help define the baseline, build the measurement model, and create a roadmap for what comes next.

The ideal candidate will bring a Bachelor's degree, ten years of relevant experience, and the curiosity and vision to rethink what "search" means in an AI-first world.