Director of Sales & Marketing

Crestline Hotels and Resorts; Canton (OH); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading hotel management company in Canton, Ohio, is seeking a Director of Sales & Marketing. The ideal candidate will develop pricing strategies, oversee marketing activities, and lead a high-performing sales team. Responsibilities include negotiating contracts, conducting market research, and evaluating product development. Preferred qualifications include a bachelor's degree in a relevant field or equivalent experience, along with knowledge of hotel computer systems. This role is pivotal in driving profitability and customer satisfaction in a prestigious full-service hotel.

Qualifications

• Bachelor's degree preferred or equivalent work experience.
• Knowledge of hotel computer systems required.
• Experience with premium hotel brands is highly preferred.

Responsibilities

• Develop pricing strategies to maximize hotel profits.
• Identify and evaluate marketing strategies based on market characteristics.
• Oversee hiring, training, and performance evaluations of sales staff.
• Conduct market research studies to identify potential markets.
• Coordinate promotional activities and trade shows.

Skills

Marketing strategy development

Pricing strategy

Contract negotiation

Training staff

Market research

Education

Bachelor's Degree in relevant field

3-5 Years Work Equivalent

Tools

Hotel Computer Systems (Delphi, CI/TY)

Proficient in Premium brand systems (Hilton, Hyatt, Marriott, IHG)

Job description

The DoubleTree by Hilton Canton Downtown is seeking a highly qualified and skilled Director of Sales & Marketing to lead our Award-Winning Full‑Service Hotel.

As the first of multiple Full‑Service Hotels being developed in conjunction with the Hall of Fame Village this is a highly visible and impactful position. The Director of Sales & Marketing will not only lead the DoubleTree by Hilton team, but be called upon for involvement in our future hotel developments, one of which is a Hilton branded Full‑Service Tapestry hotel that is in the final approval stage. As a wholly owned subsidiary of the Hall of Fame Village portfolio the DoubleTree by Hilton Canton Downtown is already a high‑performing and extremely important asset to the overall development. The ideal candidate will relish involvement with the many stakeholders including Hilton, The Pro Football Hall of Fame and Hall of Fame Village ownership. Our over 11,000 square feet of Banquet and Catering space offers an event footprint that is unmatched in the Canton area. In addition, our signature destination restaurant, the 330 Bar & Grill continues its great success, delivering an exceptional guest experience with its vibrant atmosphere and craveable food & drink. Every year since opening as the Hilton Hotel Conversion of the Year in 2020 our team has achieved a pinnacle brand or company award for our excellence in customer and event service. The Director of Sales & Marketing will be an Executive Committee member working closely with the General Manager and peer group to be a strong whole‑hotel minded leader. If you are looking to be part of a high‑growth, visionary environment with a focus on team building and culture then we would love to connect.

Overview

The Director of Sales & Marketing is responsible for determining the demand for products and services offered by the hotel and its competitors and identifying potential customers. They are responsible for developing pricing strategies with the goal of maximizing hotel profits and share of the market while ensuring the hotel's customers are satisfied. The Director of Sales & Marketing will oversee product development or monitor trends that indicate the need for new products and services.

Potential Career Paths

Director of Sales & Marketing - Area Director of Sales - Regional Director of Sales - Regional Vice President of Sales - Vice President of Sales & Marketing

Key Duties & Responsibilities

• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development such as budgets, expenditures, research and development appropriations, and return‑on‑investment and profit‑loss projections.
• Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks and develop distribution strategies.
• Consult with product development personnel on product specifications such as design, color, and packaging.
• Compile lists describing product or service offerings.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitoring market trends.
• Select products and accessories to be displayed at trade or special production shows.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Initiate market research studies and analyze their findings.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Conduct economic and commercial surveys to identify potential markets for products and services.

Education and Experience

• Bachelor's Degree (Four‑Year College or University) preferred: or 3‑5 Years Work Equivalent
• Knowledge of Hotel Computer Systems to include brand–specific systems (Delphi, CI/TY, etc.)
• Premium brand experience highly preferred (Hilton, Hyatt, Marriott, or IHG)

Crestline Hotels & Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender, identity, or disability status.