Director of Sales - K-12 EdTech (Remote, High Growth)

Newsela Inc.

United States

Remote

USD 190,000 - 230,000

Full time

14 days+

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Benefits offered by this job

Fully remote company

Tech stipend for WFH

Comprehensive health benefits

401(k) with employer match

Flexible PTO

Job summary

Newsela is seeking a strategic Director of Sales to lead and scale the Core Curriculum and Supplemental sales organizations. You will guide frontline managers and AEs, build regional go-to-market plans, and partner with district and state education leaders to accelerate revenue growth and adoption cycles.

Ideal candidates bring 10+ years in K-12 sales, 5+ years in core curriculum, and 4+ years in leadership, with MEDDPICC/Challenger mastery.

Qualifications

10+ years total K-12 Sales Experience
5+ years focused on K-12 core curriculum sales
4+ years Sales Leadership Experience
Experience navigating large enterprise district accounts and state-level approvals
Proficiency with MEDDPICC and Challenger methodologies
Familiarity with district procurement cycles and school board processes
Willingness to travel 30–40%
Bachelor’s degree or equivalent experience in business/education

Responsibilities

Lead Regional Strategy and Quota Achievement for both core and supplemental products
Recruit, coach, and retain frontline Account Executives
Deliver reliable regional revenue forecasts with 2.5x pipeline coverage
Coach managers and deal teams using MEDDPICC and Gong insights
Oversee territory plans and weekly/monthly/quarterly performance reviews
Build executive relationships with district superintendents and state decision-makers
Align GTM across core subjects and supplemental portfolios
Ensure accurate CRM usage and leverage AI tools for prioritization and analytics