Director of Sales and Marketing - Senior Living

The Arbors and The Ivy Assisted Living Communities; Dracut (MA); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading assisted living community in Dracut is seeking a Director of Sales and Marketing to build strong relationships, drive occupancy, and implement marketing strategies to enhance visibility. The role demands a collaborative approach and aims to engage with potential residents and families in a meaningful way. Competitive benefits are offered to support the successful candidate.

Benefits

PTO

Health and Dental Insurance

Life insurance

Short and Long Term Disability Insurance

Health Care FSA

Dependent Care FSA

Paid Holidays/Floating Holiday

Pet Health Insurance Programs

Employee Assistance Plans

Retirement Account Assistance

Employee Appreciation Programs

Qualifications

• 3-5 years of proven/verifiable sales experience preferably in the retirement industry.
• Track record of generating and closing a high percentage of qualified leads.

Responsibilities

• Drive qualified prospects to the community through marketing campaigns.
• Provide exceptional customer service to every resident and family member.
• Utilize CRM to document and manage all leads.

Skills

Customer service

Sales experience

Marketing skills

Communication skills

Networking

Social media management

Education

Combination of education and experience

Job description

Director of Sales and Marketing - Senior Living

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Director of Sales and Marketing - Senior Living

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The ARBORS at DRACUT is a family owned and operated assisted living community, conveniently located on Broadway Road in Dracut, MA.

At The Arbors our Sales and Marketing Director are part of a team, you will work closely with all the department heads. We all have the same goal and having a collaborative approach makes all the difference in our success.

Our focus is on making personal relationships with potential residents, their families, and professional partners. Building strong relationships is a priority at The Arbors. We strongly feel building connections will drive occupancy forward.

Being family owned and operated allows for direct contact with the owners and upper management, no corporate ladders here!

The Director of Marketing is responsible to drive occupancy through the implementation of internal and external marketing, various marketing campaigns and operations, while acting as the face of the community in the marketplace.

Benefits

• PTO
• Health and Dental Insurance
• Life insurance
• Short and Long Term Disability Insurance
• Health Care FSA
• Dependent Care FSA
• Paid Holidays/Floating Holiday
• Pet Health Insurance Programs
• Employee Assistance Plans
• Retirement Account Assistance
• Employee Appreciation Programs
  
  

Responsibilities:

• Provide exceptional customer service to every resident, family member and guest
• Drive qualified prospects to the community through the implementation of internal and external marketing campaigns and operations and exceptional customer service
• Utilize the Customer Relationship Management System (CRM) Welcome Home to document and manage all leads and prospects
• Manages the sales process
• Utilize exceptional communication skills to inform prospects why the community is unique and exceptional
• Remain current with industry trends
• Network with local professionals
• Prepare and deliver presentations promoting the community
• Attends trade shows, conferences, and networking events representing senior services
• Plan, promote and attend community events
• Complete a Quarterly Marketing Plan
• Social media skills and management experience
  
  

Requirements:

• A combination of education and experience
• Must possess 3-5 years of proven/verifiable sales experience preferably in the retirement industry
• Must have a proven track record of generating and closing a high percentage of qualified leads
  
  

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

#INDDR

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Hospitals and Health Care

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