Director of Sales & Marketing
Sheraton Pittsburgh Airport Hotel – Pittsburgh, PA
The Sheraton Pittsburgh Airport Hotel is seeking an experienced, strategic, and dynamic Director of Sales & Marketing to lead our sales organization and elevate the hotel’s market presence. This key executive role is responsible for driving revenue growth, strengthening brand positioning, and cultivating relationships that expand the hotel’s reach across corporate, group, and leisure segments.
About the Sheraton Pittsburgh Airport
Located just minutes from Pittsburgh International Airport, our full‑service Sheraton property offers modern accommodations, over 9,000 sq. ft. of flexible meeting space, a signature restaurant and bar, and the trusted service and sophistication of the Sheraton brand. We serve a diverse mix of business travelers, airline crews, corporate groups, and social events.
Position Overview
The Director of Sales & Marketing leads all sales, marketing, and revenue‑generating initiatives for the hotel. This role oversees a high‑performing team, develops strategic plans, and partners closely with operations and revenue management to maximize performance across all channels. You will be the face of the hotel in the community, a mentor to your team, and a key driver of the hotel’s long‑term success.
Key Responsibilities
Sales Leadership
- Develop and execute annual sales and marketing plans aligned with hotel goals.
- Lead, coach, and motivate the sales team to achieve revenue targets.
- Build and maintain strong relationships with key accounts, corporate clients, meeting planners, and community partners.
- Oversee group, corporate, airline, and social business segments.
Revenue & Strategy
- Collaborate with revenue management to optimize pricing, forecasting, and market positioning.
- Analyze market trends, competitive data, and performance metrics to identify opportunities.
- Drive strategies that increase occupancy, ADR, group bookings, and banquet revenue.
Marketing & Brand Management
- Oversee digital marketing, social media, and advertising initiatives.
- Ensure brand standards are upheld across all marketing and guest‑facing materials.
- Develop creative campaigns that enhance visibility and drive demand.
Community & Client Engagement
- Represent the hotel at industry events, trade shows, and local business organizations.
- Strengthen the hotel’s presence in the Pittsburgh region through proactive outreach and partnerships.
Qualifications
- Minimum 5 years of hotel sales leadership experience; full‑service or branded experience strongly preferred.
- Proven track record of achieving sales targets and leading high‑performing teams.
- Strong understanding of revenue management, market segmentation, and digital marketing.
- Excellent communication, negotiation, and relationship‑building skills.
- Experience with Marriott/Sheraton systems (CI/TY, MARSHA, OneSource) is a plus.
What We Offer
- Competitive salary and performance‑based bonus structure
- Comprehensive benefits package
- Marriott travel discounts
- Supportive leadership team and a collaborative work environment
- Opportunity to shape the future success of a flagship airport hotel
How to Apply
Interested candidates should submit their resume and a brief cover letter outlining their experience and leadership approach and apply via Linked in or email to hr@laurellodging.com