Director of Sales and Marketing

Trump Winery; Charlottesville (VA); On-site; USD 80,000 - 120,000; Full time

Job summary

Join a leading vineyard in Virginia as the Director of Sales and Marketing. You'll oversee marketing strategies to boost brand awareness and sales across various departments. The role requires strong leadership in e-commerce, digital marketing, and social media management, ensuring a cohesive brand presence. With a competitive salary and comprehensive benefits, this is an excellent opportunity for an experienced marketing professional.

Benefits

Competitive salary

Medical Insurance: 80% company paid premium

Dental and Vision: 80% company paid premium

Paid Time Off: 26 days annually

401k after one year with up to 6% company match

Generous discounts on wine, merchandise, and hotels

Monthly wine training opportunities

Qualifications

• 5+ years work experience, 2+ years management experience.
• Comprehensive understanding of Google analytics and digital marketing.

Responsibilities

• Develop and execute marketing and sales initiatives.
• Manage e-commerce and website content.
• Oversee management of social media accounts.

Skills

Marketing

Sales

E-commerce

Digital Marketing

Social Media Management

SEO

Education

Bachelor’s degree in marketing or related field

Tools

MailChimp

Klaviyo

Shopify

WineDirect

Orderport

Adobe Photoshop

Adobe Illustrator

Canva

Adobe Spark

Job description

Join the team at Trump Winery, Virginia's largest vineyard, as the Director of Sales and Marketing!

Trump Winery is looking for a professional, energetic, enthusiastic individual to oversee our Sales & Marketing Department! The Director of Sales & Marketing is responsible for developing and implementing marketing strategies to maximize brand awareness and sales for all departments at Trump Winery, including our E-Commerce, Winery Tasting Room, Cidery Tasting Room, Wine Club, Hotel, Events and Distribution.

Position Title: Director of Sales and Marketing

Location: Trump Winery in Charlottesville, VA - 15 minutes south of Charlottesville city limits, 20 minutes north of Scottsville, VA

Wage: Depends on experience

Essential Duties

• Develop and execute marketing and sales initiatives to include print/digital promotions and advertisements, email/direct marketing campaigns, website, and social media planning to create and promote brand awareness and meet revenue and growth targets
• Work closely with General Manager and department managers to create action plans to meet department sales goals
• Manage e-commerce and website content; conduct regular audits of website content and external digital listings to ensure accurate and updated information; manage user experience of the website including site navigation, shopping and checkout experience
• Lead a cohesive internal and external team to effectively develop e-commerce strategies, technology updates, and advertising campaigns
• Provide expertise on current e-commerce and industry best practices; identify new areas of opportunity beyond current strategies
• Oversee management of social media accounts: create and publish relevant and original on-brand content for numerous social media outlets to increase brand awareness and maintain customer relationships; monitor comments and respond in a timely manner
• Review all digital marketing insights, including but not limited to social media accounts, google analytics, website traffic, product performance, digital ad performance, and email marketing reports; compile monthly report from data to analyze trends, test results, and draw conclusions
• Design and deploy email marketing campaigns for both Trump Winery, Trump Cidery, and Albemarle Estate
• Monitor trends in social media tools, applications, design and strategy, as well as the marketing trends of industry influencers; note relevant social media “holidays” on editorial calendar
• Draft and publish Trump Winery press releases; maintain accurate media contact list
• Create, manage, and update brand marketing material, both internal and external, including various printed collateral and digital assets; maintain company branding through marketing and communication
• Assist Events Manager in the planning and implementing of marketing events, including but not limited to wine club events; promote all winery events
  
  

Requirements

• Bachelor’s degree in marketing or related field
• 5+ years work experience, 2+ years management experience
• Experience in sales/CRM/POS system
• Experience with multiple e-marketing and e-commerce platforms (e.g. MailChimp, Klaviyo, Shopify, WineDirect, Orderport)
• Experience with design programs (e.g. Adobe Photoshop and Illustrator, Canva, Adobe Spark)
• Comprehensive understanding of Google analytics, Google and Facebook ad campaign analytics with proven SEO and digital marketing knowledge
• Ability to work on feet for extended period of time. Able to push, pull, carry, and lift up to 50 pounds. Frequently bends over, kneels, twists, reaches over head, climbs stairs, ladders, and walks varied surfaces (paved, incline, uneven, etc).
• Valid Driver’s License
• Managers’ Alcohol Responsibility Training Certificate
  
  

See why we’ve been named “one of the best places to work in Charlottesville”. We offer:

• Competitive salary
• Medical Insurance: 80% company paid premium and 40% for dependents
• Dental and Vision: 80% company paid premium
• Paid Time Off: 26 days annually; accrual begins after 90 days
• Voluntary Life and Accident Plans available
• 401k after one year with up to 6% company match
• Generous discounts on wine, merchandise, and hotels
• Monthly wine training opportunities
  
  

Trump Winery is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, age, protected veteran status, or other categories protected by federal, state, and local law.

Trump Winery participates in the E-Verify Program (Identity and Employment Eligibility Verification) and uses E-Verify to confirm work authorization. Candidates must be eligible to work in the United States.

Este Empleador participa en E-Verify (Verificación de Documentos de Identidad y Elegibilidad de Empleo).