Director of Sales and GTM

PROVE; Las Vegas (NV); Remote; USD 100,000 - 150,000; Full time

Job summary

A financial services company is seeking a Director of Sales and GTM to lead demand generation for its Bulk Purchase financing product. The role includes building a high-performing sales team, executing marketing strategies, and collaborating with various departments. The ideal candidate should have extensive experience in B2B sales, strong leadership skills, and proficiency with Salesforce. This is a full-time position with remote options available from Las Vegas, Nevada.

Qualifications

• Successful experience building a GTM function that includes sales and marketing.
• Leadership in growing organizations, particularly in B2B sales.
• Ability to create effective marketing strategies.

Responsibilities

• Design and lead the GTM strategy for the Bulk Purchase product.
• Build a structured demand generation engine.
• Drive predictable growth through effective sales cycles.

Skills

B2B sales cycles

Consultative selling

Marketing collateral creation

Salesforce proficiency

Data-driven funnel management

Leadership capabilities

Excellent communication skills

Analytical abilities

Tools

Salesforce

Job description

Join to apply for the Director of Sales and GTM role at PROVE

PROVE Partners, LLC, founded in 2003, is a litigation finance company based in Las Vegas, Nevada and Denver, Colorado. The company provides financial products and innovative services to injury victims, medical providers, and law firms in the United States.

PROVE operates three business lines:

• Bulk Purchase Medical Financing – PROVE purchases and lends against portfolios of medical receivables supported by personal injury negligence claims, funding episodic portfolio purchases and forward flow structures to medical providers nationwide.
• Single Event Medical Funding – PROVE works as an extension to personal injury law firms, providing payor source for medical providers and securing medical receivables until the legal matter is resolved.
• Legal Funding – PROVE offers financing solutions to law firms, primarily lines of credit, non‑recourse litigation cost advances, and pre‑settlement advances for plaintiffs.

Role Overview

PROVE seeks a remote Director of Sales and GTM to design, build, launch, and lead demand generation for the Bulk Purchase financing product. As a builder and operator, you will create the GTM engine from concept to execution, scaling a high‑performing sales organization as demand grows, building upon a product that has grown ~60% YoY and generates ~$35 million annually.

The Director will expand PROVE’s presence among medical providers treating personal injury patients and shape how the market understands and adopts the Bulk Purchase product. Scope spans strategic planning and hands‑on execution, including marketing, outbound demand generation, channel development, and industry thought leadership. As the first hire dedicated to this function, you will eventually grow a team of sales and business development professionals.

The Director will partner closely with leaders across the organization to report progress against commercial targets, manage the sales funnel from outreach to handoff to the investment team, ensuring a seamless experience for prospective provider partners.

Key Responsibilities

1. Go To Market Strategy and Leadership
   • Architect and launch the end‑to‑end sales and marketing strategy for PROVE’s Bulk Purchase product.
   • Segment the provider landscape, identify highest‑value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral.
   • Build a structured demand generation engine blending targeted outbound programs, high‑impact inbound channels, industry events, publications, and strategic partnerships.
   • Represent PROVE as a subject‑matter expert and thought leader in conferences, webinars, and industry forums.
   • Create competitive positioning and messaging that distinguishes PROVE in the market.
2. Marketing and Content Development
   • Lead development of all market‑facing materials, including pitch decks, production overviews, case studies, industry primers, and event collateral.
   • Develop a publishing strategy with white papers, educational content for providers, and PROVE‑authored insights.
   • Strengthen visibility across associations, journals, and digital channels through targeted, measurable marketing initiatives.
   • Oversee digital marketing, email outreach, and lead nurturing workflows that support lead generation and pipeline acceleration.
3. Sales Execution and Pipeline Management
   • Drive predictable pipeline growth through structured outbound programs and effective inbound conversion.
   • Own the full sales cycle from outreach to opportunity creation and handoff to the investment team for structuring and closing.
   • Provide executive forecasting, funnel analysis, and insights into deal velocity, conversion rates, and revenue trajectory.
   • Conduct regular pipeline reviews, deal strategy sessions, and coaching to improve effectiveness and shorten cycles.
   • Ensure Salesforce and related systems reflect accurate, timely data; establish CRM standards and operating rhythms that support scale.
4. Team Building and People Leadership
   • Build and scale a high‑performing sales and BD team, including recruiting, onboarding, training, and ongoing performance management.
   • Define clear processes, playbooks, and expectations for consistency, quality, and repeatability across the funnel.
   • Foster a culture of accountability, collaboration, and continuous improvement.
5. Cross‑Functional Collaboration
   • Partner with leaders across Finance, Legal, Operations, and Servicing to translate complex concepts into compelling narratives.
   • Collaborate on capability needs, product strategy, and revenue targets.
   • Coordinate between sales, investment, and client success teams for smooth transition and post‑acquisition management.
   • Serve as a trusted partner to cross‑functional leaders, elevating market insights, highlighting competitive threats, and identifying opportunities.

Skills and Experience

Required Qualifications

• Demonstrated success building and scaling a full GTM function that includes sales, marketing, demand generation, and market positioning.
• Proven experience leading B2B sales cycles in a growing organization.
• Strong understanding of consultative and value‑based selling.
• Track record of creating effective marketing collateral, content strategies, and thought‑leadership programs that support commercial outcomes.
• Experience overseeing outbound business development teams and implementing structured processes that consistently generate pipeline.
• Fluent in Salesforce, CRM hygiene best practices, and data‑driven funnel management.
• Strong leadership and talent‑development abilities, including hiring, coaching, and retaining high‑performing sales talent.
• Excellent communication and presentation skills with credibility at the executive level and confidence speaking at conferences, panels, and industry events.
• Highly organized, data‑driven, and fluent in CRM tools such as Salesforce.
• Ability to create clear, compelling marketing materials and thought‑leadership content.

Preferred Qualifications

• Experience in financial services, specialty finance, healthcare services, or legal services.
• Background selling multi‑product offerings or building a commercial strategy for a product that did not previously have a structured GTM engine.
• Familiarity with marketing automation tools and digital demand‑generation tactics.
• Background in environments where cross‑functional coordination is critical.
• Builder mindset with comfort moving between strategy and hands‑on execution.
• Highly organized, detail‑oriented, and comfortable owning both the plan and the output.
• Analytical and data‑driven, able to use insights to improve messaging, targeting, funnel performance, and team effectiveness.
• Strong sense of ownership and accountability.
• Team‑oriented leader who can collaborate, influence, and elevate performance across the organization.

Disclosures

Prove Partners is an Equal Employment Opportunity and affirmative action employer committed to diversity in the workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Location: Las Vegas, Nevada – Remote options available.

Employment Type: Full‑time.

Seniority Level: Director.