Director of Sales

Lodgco Hospitality; Traverse City (MI); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Paid time off

Travel and hotel discounts

Health, dental, & vision insurance options

401(k) with company match

Incentive-based earning potential

Job summary

A reputable hotel management company in Traverse City seeks a Director of Sales to develop and implement comprehensive sales strategies. Responsibilities include executing marketing plans, soliciting new business, analyzing competition, and maintaining key accounts. Ideal candidates will have over 3 years of hotel sales experience and strong leadership skills. This full-time role offers a competitive salary and opportunities for career growth.

Qualifications

• 3 or more years of hotel experience, preferably hotel sales experience.

Responsibilities

• Develop and execute marketing and sales strategies for each hotel.
• Solicit new business from key demand generators.
• Analyze competition's strengths and weaknesses.
• Meet or exceed weekly/month activity goals.

Skills

Strong Leadership and Teamwork abilities

Communication both verbal and written

Computer software skills

Time management

Problem-solving skills

Self-motivated

Well organized

Goal-oriented

Education

Hospitality or Business degree

Job description

Join to apply for the Director of Sales role at Lodgco Hospitality

4 days ago • Be among the first 25 applicants

Base pay range

$60,000.00/yr - $60,000.00/yr

Join our team at the newly renovated Courtyard by Marriott Traverse City!

Job Summary

The Director of Sales will be accountable for developing and implementing the comprehensive sales strategy for their assigned properties.

Essential Job Functions

• Develop and execute marketing and sales strategies for each hotel/deployed segment (Marketing Plan, Quarterly action plans)
• Execute key brand initiatives
• Ensure brand website has correct and relevant information
• Demonstrate guest service by responding to guests’ needs promptly and with enthusiasm
• Knowledge of all corporate and group business in the market and where that business stays
• Solicit new business from key demand generators by deployed segment
• Identify and maintain communications with the hotel’s key accounts and re-solicit repeat business
• Develop relationships within community to strengthen and expand customer base
• Attend local networking, trade show, and CVB events
• Market the hotel through local advertising, blitzes, direct mail, etc.
• Read and understand sales budgets while meeting and/or exceeding budgeted revenue
• Participate in weekly revenue meetings
• Complete Displacement Analysis as needed
• Complete weekly and monthly sales reports
• Review daily reports for new opportunities and analyze for revenue opportunities
• Analyze competition’s strengths and weaknesses for each market segment
• Meet or exceed weekly/month activity goals (site tours, sales calls, tele-prospecting and cold calls)
• Maintain account files in sales CRM with all activities tracked for each account
• Create customer correspondence as required – sales agreements, proposals, bi-annual account reviews and thank you letters
• Confirm all groups and meeting details prior to arrival
• Communicate with hotel team for execution of group’s needs (BEO’s and group resumes)
• Greet meeting/event contacts for each meeting and confirm clients’ expectations. (GM/AGM to assist)
• Maintain a tracking system for all meetings and groups. All groups are to be loaded in the sales CRM
• Build and maintain group blocks
• Execute in house referrals and solicitation programs
• Hold front desk accountable for accurate account tracking in reservation system
• Complete and distribute group resumes to the operations staff prior to the posting of the weekly schedules to ensure proper staffing levels

Competencies

• Strong Leadership and Teamwork abilities
• Communication both verbal and written
• Computer software skills
• Time management and problem‑solving skills
• Self‑motivated, well organized, and goal‑oriented

Required/Preferred Education and Experience

• 3 or more years of hotel experience, preferably hotel sales experience
• Hospitality or Business degree is a plus

Benefits We Offer

• Career development & work‑life balance
• Paid time off
• Travel and hotel discounts
• Health, dental, & vision insurance options
• 401(k) with company match
• Incentive‑based earning potential
• And more!

Expected Hours of Work

Some flexibility of hours is allowed, but the employee must be available during core business hours (generally recognized as 8 am to 5 pm Monday – Friday).

Expectation is approximately 40 hours per week. Occasional evening and weekend work is required.

Additional Eligibility Requirements

Valid driver’s license and safe driving record – satisfactory criminal background screening required – professional references.

EEO Statement

In accordance with all applicable local, state, and federal laws, Lodgco is committed to a policy of nondiscrimination and equal employment. This policy requires that all decisions involving hiring, promotion, transfer, compensation, benefits, training, discipline, and all other personnel practices and terms or conditions of employment will be made without regard to race, color, religion, sex, age, national origin, disability, genetic information, height, weight, marital status, veteran status, sexual orientation or any other protected characteristic under state, federal, or local law. Lodgco also prohibits retaliation against any employee because the employee has engaged in an activity that is protected under state, federal, or local law. Employee signature below constitutes employee understanding of the requirements, essential functions and duties of the position.

About Lodgco

At Lodgco, we believe that hospitality success is driven by unwavering dedication, a vibrant workplace culture, and impactful narratives. We believe in investing in our team’s development to deliver a superior customer experience and achieve success together. For three decades, Lodgco Hospitality has set the standard for hospitality success. We are committed to revenue growth and maximizing the value of the assets we manage while fostering a supportive environment for our employees. Join us in elevating hotel operations and maximizing profitability.

To learn more about our growing company, please visit www.lodgco.net.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales and Business Development