Director of Sales

ChicknLegs; Raleigh (NC); Hybrid; USD 120,000 - 190,000; Full time

Job summary

ChicknLegs, a fast-growing running brand based in Raleigh, NC, seeks a Director of Sales to lead the sales team, drive revenue growth, and build retailer relationships across wholesale and retail channels.

You’ll coach the team, negotiate deals, and analyze data to guide where the team should focus and what needs to change. This hands-on leadership role requires strong collaboration with Marketing, Product, Operations, and Finance.

Qualifications

• 8+ years of progressive sales experience with leadership responsibilities.
• Proven track record of driving revenue growth and meeting/exceeding targets.
• Experience in apparel, running, sporting goods, wholesale, or related industry preferred.
• Strong coaching and development skills for high-performing sales teams.
• Experience managing key accounts, national accounts, or strategic retail partnerships.
• Deep understanding of wholesale sales, pipeline management, forecasting, and planning.
• Data-driven with ability to translate insights into action and strategy.
• Strong negotiation, ownership mentality, and ability to work in a fast-moving environment.
• Passion for running and knowledge of running culture is highly preferred.

Responsibilities

• Own relationships with ChicknLegs’ largest and most strategic retail accounts.
• Lead account planning, executive conversations, negotiations and reviews.
• Develop growth strategies to increase distribution, doors and revenue.
• Own sales performance and execution across wholesale and retail.
• Identify new accounts, partnerships, channels and revenue opportunities.
• Manage the sales pipeline and advance opportunities.
• Collaborate with marketing, product, operations and finance to align demand with inventory.
• Lead and develop the sales team with clear goals and accountability.

Job description

About ChicknLegs

ChicknLegs is on a mission to bring fun and crazy moments to athletes everywhere.

We're the fastest-growing running brand in America — and have been featured in the Inc. 5000 Fastest-Growing Companies in America the past two years!

You can find our products at ChicknLegs.com, where we ship worldwide, in 1,000+ retailers nationwide, and in select retail stores abroad.

our Team

At ChicknLegs we are:

Fast + innovative
Respectful of our team
Resourceful + scrappy
Jokesters + humble
Competitive
All about making customers ecstatic
Down for anything
ChicknLegs super fans!

The Role

ChicknLegs is growing fast, and we’re looking for a Director of Sales to lead our sales team and help take that growth to the next level.

This is a hands‑on sales leadership role. You’ll be responsible for driving revenue, leading and developing our sales team, growing key accounts, building strong retailer relationships, and creating the structure and accountability we need as we scale.

You won’t just manage the sales organization — you’ll be in it. Coaching the team, meeting with customers, digging into the numbers, negotiating deals, and identifying opportunities. You’ll know what the data is telling you, ask questions when the numbers don’t make sense, and use those insights to decide where the team should focus and what needs to change.

What You'll Do

Key Account Management

• Own relationships with ChicknLegs’ largest and most strategic retail accounts
• Lead key account planning, executive-level retailer conversations, negotiations, and frequent business reviews
• Develop account-specific growth strategies focused on increasing distribution, doors, product assortment, sell-through, and overall account revenue
• Own sales performance and execution across ChicknLegs’ wholesale and retail business
• Identify and pursue new accounts, strategic partnerships, channels, and other revenue opportunities
• Manage the sales pipeline and ensure opportunities consistently move forward
• Stay close to customers and the market to identify emerging opportunities, competitive trends, and retailer needs
• Lead, manage, and develop ChicknLegs’ sales team through clear goals, coaching, accountability, performance management, and ongoing development
• Establish individual and team sales targets, monitor performance, and drive consistent execution against revenue goals
• Build a high-performance sales culture centered around ownership, follow-through, strong customer relationships, and results
• Recruit, onboard, and develop additional sales talent as ChicknLegs continues to grow

Data + Sales Strategy

• Own the sales metrics that matter, establishing and tracking KPIs across revenue, account performance, sell-through, product performance, pipeline activity, conversion, and other key drivers of sales performance
• Use data to make decisions — not just report results — by identifying trends, diagnosing performance gaps, testing assumptions, prioritizing opportunities, and adjusting sales strategy and team execution based on what the numbers show
• Own sales forecasting and regularly evaluate actual performance against targets, forecasts, and historical trends
• Translate sales data into clear priorities for the team, determining where to focus time and resources, which accounts and opportunities have the greatest potential, and where performance needs to improve

Sales operations + Cross-Functional Leadership

• Build and continuously improve scalable sales processes, account management standards, reporting systems, and team operating rhythms
• Partner closely with Marketing, Product, Operations, and Finance to connect customer demand and sales forecasts with inventory, launches, merchandising, and broader company planning
• Represent ChicknLegs at trade shows, races, industry events, retailer meetings, and other sales opportunities

Ideal Qualifications

• 8+ years of progressive sales experience, including meaningful experience leading sales teams
• Proven track record of driving revenue growth and consistently achieving or exceeding sales goals
• Experience in apparel, running, sporting goods, consumer products, wholesale, or a related industry strongly preferred
• Demonstrated success leading, coaching, and developing high-performing salespeople
• Strong experience managing key accounts, national accounts, and/or strategic retail partnerships
• Experience growing existing accounts while developing new business
• Strong understanding of wholesale sales, account management, pipeline management, forecasting, and sales planning
• Demonstrated experience using sales data to run a business — establishing KPIs, analyzing performance, forecasting revenue, identifying opportunities and risks, and translating insights into action
• Highly analytical and naturally curious; comfortable digging into the numbers, challenging assumptions, asking why performance is changing, and using evidence to guide decisions
• Experience building or improving sales processes, reporting, accountability systems, and team structure
• Strong negotiation skills and confidence navigating executive-level customer relationships
• Able to move easily between high-level planning and hands‑on sales execution
• Competitive, results‑oriented, and energized by ambitious growth goals
• Strong communicator with excellent follow-through and relationship management skills
• Comfortable operating in a fast-moving company where priorities and processes continue to evolve
• Strong business judgment and an ownership mentality
• Passion for running and a strong understanding of running culture strongly preferred
• Ability to work from our Raleigh, NC office
• Ability to travel up to 25% for retailer meetings, trade shows, races, and other business needs
• ChicknLegs super fan — duh

If you don’t meet every single qualification but are excited about this role, we still encourage you to apply.

Culture + Personality

You love sales, running + travel
You're competitive + driven by results
You genuinely enjoy coaching and developing people
You're comfortable holding yourself and others accountable
You’re curious + want to understand the “why”
You’re fun + funny
You’re adaptable + resourceful
You follow through on what you say you’ll do
You’re proactive about solving problems
You care deeply about customers + long-term relationships
You bring positive energy + care about building a strong team

Equal opportunity Employer

ChicknLegs is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.