Director of Sales

ASHLEY; Fredericksburg (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Quarterly incentive compensation

Paid Time Off

Health, Dental, Vision insurance

401K

Life Insurance

Short & Long term Disability

Hospital Indemnity Insurance

Weekly Pay

Furniture Discounts

Job summary

ASHLEY, the world's leading furniture retailer, seeks a dynamic Director of Sales to lead 12 showroom locations and drive revenue growth with a strong leadership team.

You will develop sales strategies, monitor performance metrics, coach managers, and collaborate with marketing and operations to optimize inventory, merchandising, and guest experience across all showrooms. The role offers quarterly incentives, comprehensive benefits, and opportunities for leadership development.

Qualifications

• Proven experience (7+ years) in sales leadership roles with multi-unit retail environment.
• Strong knowledge of retail operations, sales strategies, and customer service best practices.
• Exceptional leadership skills with the ability to motivate and inspire teams to achieve sales targets.
• Ability to analyze data and metrics to make informed decisions and drive performance improvements.

Responsibilities

• Leadership Development: develop and mentor showroom managers across locations.
• Strategic Sales Leadership: create and execute sales strategies to achieve revenue targets.
• Sales Performance Management: monitor showroom metrics and coach leaders for improvements.
• Training & Development: oversee ongoing development of leadership and sales teams.
• Customer Experience: foster a customer-first culture across all showrooms.
• Inventory & Merchandising: align with merchandising/inventory to stock and display products effectively.
• Budgeting & Forecasting: manage sales budgets and forecasts for profitability.
• Collaboration: work with marketing, operations and senior leadership on promotions.
• Reporting: provide regular sales performance reports and insights.

Skills

Leadership

Strategic sales

Sales performance

Training & development

Customer experience

Inventory & merchandising

Budgeting & forecasting

Collaboration

Data analysis

Communication

Negotiation

Education

Bachelor's degree in Business, Marketing, or related field

Job description

About Us: Trivett’s Companies is a premier licensee of Ashley, the #1 furniture retailer in the world. As we continue to grow, we are looking for a dynamic, experienced Director of Sales to lead our team of showroom managers and drive sales performance across all locations.Position Summary: The Director of Sales will be responsible for overseeing the sales operations of 12 retail showrooms, ensuring that all locations meet or exceed sales targets and operational goals. A key component of this role is developing and nurturing a strong leadership team that can drive sustained sales success. This individual will be responsible for building a culture of excellence and performance, empowering showroom managers and their teams to deliver exceptional results. The Director of Sales will work closely with the senior leadership team to implement sales strategies, optimize showroom performance, and create an environment of growth and development.What we offer:Quarterly incentive compensationPaid Time OffHealth, Dental, and Vision insurance401KLife Insurance, Short & Long term Disability, and Hospital Indemnity InsuranceWeekly PayFurniture DiscountsKey Responsibilities:Leadership Development: Actively develop and mentor showroom managers, cultivating a high-performance leadership team across all locations. Foster a culture of growth, accountability, and motivation within the team.Strategic Sales Leadership: Develop and execute sales strategies that align with overall business goals. Provide leadership in achieving and exceeding revenue targets across all showrooms while inspiring the team to do the same.Sales Performance Management: Monitor and analyze showroom performance metrics (e.g., sales, foot traffic, conversion rates) to identify areas of opportunity and improvement, coaching leaders to implement effective changes.Training & Development: Oversee the continuous development of both leadership and sales teams. Ensure showroom managers are equipped with the necessary skills and knowledge to support their teams in achieving sales success.Customer Experience: Drive a customer-first culture across all showrooms, ensuring that each location provides a memorable and positive experience that promotes repeat business and referrals.Inventory & Merchandising: Collaborate with the merchandising and inventory teams to ensure showrooms are stocked with the right products, properly displayed, and aligned with customer demand and marketing initiatives.Budgeting & Forecasting: Develop and manage sales budgets, forecasting future sales performance, and ensuring profitability. Implement cost control measures without compromising on quality or service.Collaboration: Work with marketing, operations, and senior leadership teams to create effective promotional campaigns and initiatives aimed at increasing foot traffic and sales.Reporting: Provide regular sales performance reports, trends, and insights to the senior leadership team. Recommend corrective actions when necessary to meet business goals.Qualifications:Proven experience (7+ years) in sales leadership roles with multi-unit retail environment, preferably in the furniture, home goods, or related industry.Strong knowledge of retail operations, sales strategies, and customer service best practices.Exceptional leadership skills with the ability to motivate and inspire teams to achieve sales targets.Ability to analyze data and metrics to make informed decisions and drive performance improvements.Excellent communication, interpersonal, and negotiation skills.Ability to work collaboratively with cross-functional teams and senior management.Strong problem-solving abilities and the ability to think strategically in a fast-paced, dynamic environment.Bachelor’s degree in Business, Marketing, or a related field (preferred).