Director of Sales

Raines Co.; Concord (NC); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Comprehensive Medical/Dental/Vision benefits

401K

Generous PTO program

Opportunities for career advancement

Job summary

Raines Co. is seeking a Director of Sales and Marketing in Concord, North Carolina to drive performance and enhance guest experiences. The position demands proven leadership skills in sales and marketing, along with a track record in hotel management, including experience with revenue strategies and team management.

Candidates should have a strong educational background, preferably a Bachelor’s degree, alongside practical experience in hotel sales. Responsibilities include executing marketing plans, managing a dedicated team, and aligning with corporate objectives.

Qualifications

• Prior Director of Sales experience in the hotel industry.
• Knowledge of revenue management and channel/distribution management.
• Strong leadership and team motivation skills.

Responsibilities

• Drive performance and revenue strategies for the hotel.
• Develop and execute marketing plans to achieve revenue targets.
• Manage the sales and marketing team while ensuring brand standards.

Skills

Sales Management

Marketing Strategy

Team Leadership

Revenue Management

Communication Skills

Education

Bachelor’s degree in Business Administration or related field

Associate’s degree and five years of experience

Tools

Microsoft 365

PMS systems

Delphi FDC or similar

Job description

Raines Co. - Your Future is Now!

Ready to lead, inspire, and make a serious impact (while having a little fun along the way)? We’re on the hunt for a powerhouse Director of Sales and Marketing to drive performance, and champion unforgettable guest experiences.

If you thrive in a fast‑paced environment, can influence marketing while driving revenue strategies all while sharing a positive vibe on a daily basis— all before your second cup of coffee — we want to meet you!

Join us and help shape the future of hospitality — one incredible stay at a time.

Established in 1988 as a family‑owned business, we have grown into a fully integrated development, management, and investment company that develops, operates, and owns the world’s leading hotel brands as well as boutique hotels. Raines has maintained a family‑oriented culture that believes in building relationships with our associates, with our partners and within the communities where we operate.

We offer comprehensive Medical/Dental/Vision benefits, 401K, a generous PTO program, and the opportunity to join a winning culture recognized for rewarding our best with opportunities to advance their career within the company.

Job Summary

The Director of Sales is responsible for the entire sales, marketing and revenue functions of the hotel, including managing the sales team.

Essential Job Functions

• Exercise discretion and independent judgement with respect to matters of significance
• Actively participating in the business planning and preparation with emphasis on driving the revenue objectives for the hotel
• Preparation, development and execution of the hotel's budget, sales and marketing team goals and incentive program
• Development of an effective marketing plan with clear objectives and sales goals, per each business segment toward the achievement of budget revenue targets
• Ensuring all brand standards and values are maintained at all times
• Directing and approving the overall travel plans of the S&M team to maximize coverage and revenue potential for the hotel
• Taking a lead position in the hotel's weekly/monthly forecasting meetings, working closely with the revenue management team and strategies to achieve goals/targets
• Use company-wide tools, systems and applications without exception
• Is conversant with revenue management and channel/distribution management, using these tools to support decision‑making effectively
• Establishing and reviewing marketing and sales budgets and allocated expenditures to ensure the most effective use of funds available to support business objectives
• Regularly conducting and reviewing business performance and productivity with the team
• Optimizing opportunities in driving business via all available channels/distribution avenues
• Driving sales and marketing initiatives and activities to optimize synergy amongst sister hotels on cross‑selling
• Providing feedback through marketing intelligence, to better guide business decisions, both long and short term
• Developing and maintaining close working relationships with all Division Heads and is an active part of the senior management team
• Recruitment, selection, training, and motivating the team within Sales & Marketing Department to realize their potential and to develop individuals for advancement
• Make recommendations for capital improvements to enhance the assets of the company and brand loyalty

Experience and Education

• Prior Director of Sales experience
• Prior Supervisory experience in hotel sales or related fields
• Proficient in Microsoft 365, brand's PMS, Delphi FDC, or similar applications
• Minimum High school diploma, GED or equivalent
• Associate’s degree and five years of progressive experience in hotels or related fields
• Bachelor’s degree in Business Administration, Hotel and Restaurant Management, or related major preferred

Travel

Up to 75% travel requirement.
Must possess a valid driver's license and reliable transportation and the ability to run off‑property errands with minimal notice

Raines is proud to be an Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, genetic information or any other protected characteristic as outlined by federal, state, or local laws.

This description is a summary of primary responsibilities and qualifications. The job description is not intended to include all duties or qualifications that may be required now or in the future. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Pre‑employment background check required.

EEO/D/V