Director of Sales

Discovery Senior Living; Boca Raton (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player in senior living is seeking a dynamic Director of Sales to lead their community in Boca Raton. This role involves managing sales operations, building relationships with prospective residents, and achieving occupancy targets. You will leverage your sales skills and market insights to inspire move-ins while collaborating with marketing to develop innovative lead-generating strategies. With a focus on professional growth and community leadership, this position offers a chance to make a significant impact in a beautifully renovated environment. Join a team that values performance, innovation, and lifestyle customization.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Paid Time Off

Employee Assistance Program

Qualifications

• Preferred 2 years of senior living sales/marketing experience.
• Actively participate in community leadership and professional development.

Responsibilities

• Manage sales operations and connect with prospective residents.
• Track sales activities and collaborate with marketing for lead generation.

Skills

Sales Skills

CRM Proficiency

Market Research

Communication Skills

Education

Bachelor’s degree in Marketing or Business

Tools

Microsoft Office

CRM Systems

Job description

Join to apply for the Director of Sales role at Discovery Senior Living.

2 weeks ago Be among the first 25 applicants.

Get AI-powered advice on this job and more exclusive features.

About Discovery Management Group
Discovery Management Group is part of the Discovery Senior Living family of companies, a recognized industry leader for performance, innovation, and lifestyle customization. It ranks among the 2 largest U.S. senior living operators and specializes in managing and enhancing senior living communities across the United States, serving over 6,500 residents nationwide.

Position Overview
Veranda Club in Boca Raton is hiring a Director of Sales. The schedule is Monday - Friday with flexibility needed for evenings and weekends for tours. The community was recently renovated and is stunning.

Summary
The Director of Sales (DOS) manages the sales operations of the community, focusing on connecting with prospective residents through multiple communication channels to inspire move-ins and achieve occupancy targets. Success is measured by sales conversions, revenue, move-ins, and occupancy rates.

Responsibilities

1. Interact with leads from various channels and convert them into residents using professional sales skills.
2. Build customer relationships and advance leads through the sales process.
3. Execute all facets of the Sales Playbook, including discovery, overcoming objections, and closing techniques.
4. Manage sales tracking reports and communicate activities to the Executive Director.
5. Conduct weekly strategy meetings with the Executive Director.
6. Communicate sales results to stakeholders regularly.
7. Ensure community tour paths and model rooms are ready for tours.
8. Plan and execute local sales events.
9. Track sales activities, leads, and conversions using CRM.
10. Collaborate with marketing to develop lead-generating tactics.

Market Conditions & Revenue Optimization

1. Conduct quarterly market research and analyze competitive data.
2. Develop methodologies for tracking prospects and referral sources.
3. Identify opportunities and threats, presenting strategic recommendations.
4. Strive to meet sales goals through pricing, incentives, and inventory management.
5. Analyze sales metrics to improve community NOI.

External Business Development & Resident Move-In Process

1. Develop referral networks and present to professional sources.
2. Document networking efforts in CRM.
3. Oversee and facilitate resident move-in processes, including paperwork and coordination with clinical teams.

Leadership & Qualifications

1. Bachelor’s degree in marketing, Business, or related field preferred.
2. Two years of senior living sales/marketing experience preferred.
3. Proficient in Microsoft Office and CRM systems.
4. Actively participate in community leadership and professional development.

Benefits
Discovery offers a comprehensive benefits package including medical, dental, vision, life and disability insurance, paid time off, holidays, 401(k) with company match, Employee Assistance Program, and accident insurance.