Director of Retention & Loyalty Marketing

Thriftbooks; Seattle (WA); Híbrido; USD 132.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus

Medical & Vision Insurance

Dental Insurance

STD/LTD Insurance

Life Insurance

401k match

Paid time off

Six holidays

Free books

Descripción de la vacante

ThriftBooks is seeking an experienced Director, Retention to lead customer retention, lifecycle marketing, and loyalty strategy across our DTC eCommerce business. You will own retention metrics and deepen customer relationships, focusing on repeat purchases and engagement to grow lifetime value.

The role oversees ReadingRewards and loyalty initiatives, while partnering with Marketing, Product, Data, Web, and Finance teams. Hybrid role in Tukwila, WA with strong compensation and benefits.

Formación

• 10+ years of progressive experience in lifecycle marketing, CRM, or loyalty.
• 4+ years leading teams.
• Proven success scaling retention and lifecycle strategies within an eCommerce or DTC environment.
• Deep expertise in CRM and lifecycle marketing, including automated journeys, personalization, and segmentation.
• Experience developing or managing loyalty, rewards, affinity, or customer engagement programs.
• Strong understanding of retention economics and performance metrics (LTV, churn, reactivation).
• Strong analytical capabilities with data-driven strategy and experimentation.

Responsabilidades

• Develop and lead an integrated retention strategy across Lifecycle & CRM, ReadingRewards, Affinity Programs and segmentation.
• Own key retention and lifecycle metrics: repeat purchase, engagement, churn, LTV and reactivation.
• Lead the Lifecycle & Loyalty Marketing team and collaborate across Marketing, Product, Analytics, Technology, and Finance.
• Oversee ReadingRewards program and partner vendors and evolve CRM/personalization/retention strategies.

Conocimientos

Lifecycle marketing

CRM

Customer retention

Loyalty programs

Leadership

Analytics

Experimentation

Segmentation

Communication

Educación

Bachelor’s degree in Marketing/Business/Analytics

Herramientas

CRM platforms

Marketing automation

Customer data tools

Segmentation tools

Descripción del empleo

ThriftBooks is seeking an experienced Director, Retention to lead customer retention, lifecycle marketing, and loyalty strategy across our DTC eCommerce business. You will own retention metrics and deepen customer relationships, focusing on repeat purchases and engagement to grow lifetime value.

The role oversees ReadingRewards and loyalty initiatives, while partnering with Marketing, Product, Data, Web, and Finance teams. Hybrid role in Tukwila, WA with strong compensation and benefits.