Director of Acquisition

Thriftbooks; Seattle (WA); Hybrid; USD 132,000 - 180,000; Full time

Benefits offered by this job

Annual bonus

Medical & Vision Insurance

Dental Insurance

STD/LTD Insurance

Life Insurance

401k match

Paid time off

Six holidays

Free books

Job summary

ThriftBooks is seeking an experienced Director, Retention to lead customer retention, lifecycle marketing, and loyalty strategy across our DTC eCommerce business. You will own retention metrics and deepen customer relationships, focusing on repeat purchases and engagement to grow lifetime value.

The role oversees ReadingRewards and loyalty initiatives, while partnering with Marketing, Product, Data, Web, and Finance teams. Hybrid role in Tukwila, WA with strong compensation and benefits.

Qualifications

• 10+ years of progressive experience in lifecycle marketing, CRM, or loyalty.
• 4+ years leading teams.
• Proven success scaling retention and lifecycle strategies within an eCommerce or DTC environment.
• Deep expertise in CRM and lifecycle marketing, including automated journeys, personalization, and segmentation.
• Experience developing or managing loyalty, rewards, affinity, or customer engagement programs.
• Strong understanding of retention economics and performance metrics (LTV, churn, reactivation).
• Strong analytical capabilities with data-driven strategy and experimentation.

Responsibilities

• Develop and lead an integrated retention strategy across Lifecycle & CRM, ReadingRewards, Affinity Programs and segmentation.
• Own key retention and lifecycle metrics: repeat purchase, engagement, churn, LTV and reactivation.
• Lead the Lifecycle & Loyalty Marketing team and collaborate across Marketing, Product, Analytics, Technology, and Finance.
• Oversee ReadingRewards program and partner vendors and evolve CRM/personalization/retention strategies.

Skills

Lifecycle marketing

CRM

Customer retention

Loyalty programs

Leadership

Analytics

Experimentation

Segmentation

Communication

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

CRM platforms

Marketing automation

Customer data tools

Segmentation tools

Job description

ThriftBooks is seeking an experienced Director, Retention to lead customer retention, lifecycle marketing, and loyalty strategy across our direct-to-consumer eCommerce business. This role will focus on deepening customer relationships, increasing repeat purchase and engagement, and growing customer lifetime value.What You Will Do:As the Director, Retention, you'll develop and lead an integrated retention strategy across Lifecycle & CRM, ReadingRewards, Affinity Programs, Customer Segmentation, Personalization, and Retention Analytics. You'll own key retention and lifecycle metrics, including repeat purchase, purchase frequency, engagement, churn and reactivation, loyalty participation, and customer lifetime value.You'll lead and develop the Lifecycle & Loyalty Marketing team while partnering closely with Acquisition, Product, Data & Analytics, Web Development, UX/UI, Merchandising, Customer Service, and Finance. You'll use customer behavior, segmentation, experimentation, and analytics to improve the customer experience and identify opportunities to increase engagement, retention, and lifetime value.You'll also provide strategic leadership for our ReadingRewards loyalty program, oversee select technology and vendor partners, and help evolve ThriftBooks' CRM, personalization, and retention strategies as customer expectations and technology continue to change.Location: This is a hybrid position with in-person days in Tukwila, WA.Base Salary: $132k - $180k/yr. This range reflects the good-faith hiring base salary range for this position. However, individual salaries are determined by a variety of factors including, but not limited to, business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.Why You Will Love It Here:Annual 10% bonus incentiveCompetitive compensation packageEarn Paid Time Off at Accrual Rate of 15-days per yearSix Paid Holidays per calendar yearMedical & Vision InsuranceDental InsuranceCompany paid STD/LTDCompany paid Life Insurance401k match programProfessional development & growth opportunitiesWork with nice, fun peopleFREE BOOKS!Ready to make an impact? We'd love to hear from you!ThriftBooks is unable to provide employment visa sponsorship at this time. Applicants must be legally authorized to work in the United States. All candidates must be willing to authorize a background check. All applicants agree to ThriftBooks Privacy Notice for Employment-Related Personal Data: https://www.thriftbooks.com/s/employment-privacy-notice/ #COR80ThriftBooks is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where all applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by applicable law.What You Will Need:10+ years of progressive experience in lifecycle marketing, CRM, customer retention, or loyalty, including 4+ years leading teams.Proven success developing and scaling retention and lifecycle strategies within an eCommerce or DTC environment.Deep expertise in CRM and lifecycle marketing, including automated customer journeys, personalization, segmentation, and owned communication channels.Experience developing or managing loyalty, rewards, affinity, or customer engagement programs.Strong understanding of retention economics and performance metrics, including LTV, repeat purchase, purchase frequency, churn, reactivation, and cohort performance.Strong analytical capabilities with experience using customer data, segmentation, testing, and analytics to guide strategy and investment.Experience with CRM and marketing automation platforms, customer data and segmentation tools, and retention measurement frameworks.Proven ability to lead high-performing teams and collaborate effectively across Marketing, Product, Analytics, Technology, and Finance.Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent relevant experience.Preferred QualificationsExperience in a high-frequency, low-AOV, high-SKU-count, or similarly complex eCommerce environment.Experience developing or evolving customer loyalty and rewards programs.Experience with personalization, recommendation systems, affinity programs, and/or mobile lifecycle marketing.Passion for books, reading, and sustainability.