Director of Product PR - AI Narratives & Launches

Snowflake; Menlo Park (CA); Hybrid; USD 228,000 - 299,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Paid holidays

Job summary

Snowflake is hiring a Director of Product PR to own the global Product PR function and shape Snowflake’s AI narrative. You will lead product launches, AI-native partnerships, and executive visibility, including direct C-level communications strategies, across the end-to-end product portfolio.

We seek a strategic leader who can translate complex innovations into compelling stories, manage integrated campaigns, and drive world-class media experiences for flagship events while developing a

Qualifications

• Senior-level PR leadership for global product/enterprise tech
• Experience owning global Product PR functions and AI or data narratives
• Proven ability to lead high-impact programs with C-suite collaboration
• Strong writing, storytelling, and strategic messaging for executives
• Expertise in crisis and issues communications and media relations across channels

Responsibilities

• Own the Global Product PR function and shape AI narrative for Snowflake
• Drive executive communications and messaging for product leadership
• Manage integrated campaigns across corporate, product, executive, customer, partner, analyst, and social channels
• Modernize media strategy including non-traditional outlets and experiential PR
• Oversee flagship events and executive storytelling to maximize awareness and business impact
• Lead and mentor a high-performing PR team and foster AI-native approaches
• Develop AI-powered workflows for PR operations and monitoring

Skills

Public relations leadership

B2B technology expertise

C-suite collaboration

Team mentorship

AI narrative experience

Education

BA/BS degree

Job description

Snowflake is hiring a Director of Product PR to own the global Product PR function and shape Snowflake’s AI narrative. You will lead product launches, AI-native partnerships, and executive visibility, including direct C-level communications strategies, across the end-to-end product portfolio.

We seek a strategic leader who can translate complex innovations into compelling stories, manage integrated campaigns, and drive world-class media experiences for flagship events while developing a