Director, Product PR

Snowflake; Menlo Park (CA); Hybrid; USD 228,000 - 299,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Paid holidays

Job summary

Snowflake is hiring a Director of Product PR to own the global Product PR function and shape Snowflake’s AI narrative. You will lead product launches, AI-native partnerships, and executive visibility, including direct C-level communications strategies, across the end-to-end product portfolio.

We seek a strategic leader who can translate complex innovations into compelling stories, manage integrated campaigns, and drive world-class media experiences for flagship events while developing a

Qualifications

• Senior-level PR leadership for global product/enterprise tech
• Experience owning global Product PR functions and AI or data narratives
• Proven ability to lead high-impact programs with C-suite collaboration
• Strong writing, storytelling, and strategic messaging for executives
• Expertise in crisis and issues communications and media relations across channels

Responsibilities

• Own the Global Product PR function and shape AI narrative for Snowflake
• Drive executive communications and messaging for product leadership
• Manage integrated campaigns across corporate, product, executive, customer, partner, analyst, and social channels
• Modernize media strategy including non-traditional outlets and experiential PR
• Oversee flagship events and executive storytelling to maximize awareness and business impact
• Lead and mentor a high-performing PR team and foster AI-native approaches
• Develop AI-powered workflows for PR operations and monitoring

Skills

Public relations leadership

B2B technology expertise

C-suite collaboration

Team mentorship

AI narrative experience

Education

BA/BS degree

Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

We are growing our Global Communications team and hiring a Director of Product PR to own the global Product PR function and shape Snowflake’s AI narrative. This high-impact leadership role drives communications across the company's end-to-end product portfolio, translating complex innovations into compelling stories. You will lead product launches, AI-native partnerships, M&A communications, and executive visibility, including direct C-level communications strategies. We are looking for a strategic powerhouse and modernized media thinker who can seamlessly pivot from advising the C-suite on high-stakes decisions to architecting 360° global campaigns and immersive press experiences.

AS A DIRECTOR OF PRODUCT PR, YOU WILL:

• Own the Global Product PR Function: Shape Snowflake's AI narrative and drive communications across the end-to-end product portfolio. Translate complex innovations into compelling stories and lead PR for product launches, AI-native partnerships, customer success, and more.
• Drive Executive Communications: Lead the communications strategy for Snowflake’s product executives, shaping messaging for media interviews, thought leadership, and major product announcements. Develop strategic messaging, keynote narratives, and social content for product leadership.
• Manage 360° Integrated Campaigns: Lead communications campaign management for Snowflake's highest-priority initiatives, aligning global teams and delivering integrated campaigns spanning corporate, product, executive, customer, partner, analyst, employee, and social communications.
• Modernize Media Strategy: Expand Snowflake's media footprint beyond traditional outlets, securing visibility across podcasts and Substack. Create high-impact, non-traditional journalist experiences, including curated executive dinners and "speed dating" press sessions.
• Oversee Flagship Events: Lead communications for major events (Snowflake Summit, BUILD/Expedition, and Snowflake World Tour), driving integrated media programs, executive storytelling, reporter engagement, and press experiences that maximize awareness and business impact.
• Lead and Develop Talent: Manage, mentor, and inspire a high-functioning team of PR professionals, fostering a high-performance, AI-native culture of ownership, collaboration, and continuous growth.
• Innovate with AI: Build and optimize AI-powered workflows to streamline media monitoring, reporting, content development, and other PR operations, always looking for smarter, faster ways to work.

OUR IDEAL CANDIDATE WILL HAVE:

• 10+ years of experience in public relations, corporate communications, or a related field, with deep expertise in B2B technology and enterprise SaaS.
• Demonstrated people management experience, with a proven track record of hiring, mentoring, and leading high-performing PR and communications teams.
• A proven track record of owning global Product PR functions, launching complex technical products, and shaping AI or data narratives.
• Extensive experience working directly with C-suite executives on strategic communications, keynote development, and high-stakes media engagements.
• Deep expertise in crisis and issues communications, with the ability to remain calm and strategic while advising senior leadership during sensitive moments.
• Exceptional writing and storytelling skills, with a talent for translating technical product capabilities into compelling, business-outcome-focused content.
• A modernized approach to media relations, with strong existing relationships and proven experience leveraging new media (Substack, podcasts) and experiential PR tactics.
• Experience managing integrated PR for massive-scale tier-one flagship events and global corporate campaigns.
• A natural curiosity about AI and automation, with demonstrated experience building AI-assisted workflows or integrating new tools into day-to-day work.
• A bias for action and a builder mentality. You see gaps and fill them without waiting for direction.
• BA/BS degree or equivalent experience.

This role requires remote and in-office work at our Menlo Park, CA office.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $228,000 - $299,200.
• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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