Director of Product Narrative & Media Strategy

Candidate; San Francisco (CA); Hybrid; USD 235,000 - 317,000; Full time

Benefits offered by this job

Equity

Health coverage

Retirement benefits

Parental leave

Mental health benefits

Paid time off

Flexible PTO

Reimbursements

Job summary

Figma is seeking a Director of Product Communications in San Francisco to shape the product and technology story across channels and audiences. You will connect earned media with editorial, social, community and events, guiding a growing team responsible for storytelling.

You will partner with senior leaders, Product, and Engineering to reveal meaningful stories, moments, and launches that elevate Figma's narrative globally.

Qualifications

• Experience leading product communications from inside a product-led organization.
• Proven track record of managing people and building high-performing teams.
• Deep understanding of storytelling across earned media, social, editorial and more.
• Strong judgment and experience partnering with senior leaders, Product, and Engineering.

Responsibilities

• Shape a clear narrative for Figma that helps broader audiences understand our products and market position.
• Build integrated storytelling across earned media, editorial, social, community, podcasts, events, and other relevant channels.
• Partner closely with Product and Engineering to explain meaningful product and technical stories.
• Lead storytelling for key product moments, connecting launches to a lasting product narrative.
• Find opportunities for Figma to contribute to conversations about design, technology and AI.
• Advise executives and senior partners on product storytelling, audiences, channels, and timing.
• Collaborate with Product Marketing, Brand, Community, executive communications, and international communications colleagues.
• Manage and develop a growing product comms and storytelling team.

Skills

Product communications

People management

Storytelling

Cross-functional collaboration

Job description

Figma is seeking a Director of Product Communications in San Francisco to shape the product and technology story across channels and audiences. You will connect earned media with editorial, social, community and events, guiding a growing team responsible for storytelling.

You will partner with senior leaders, Product, and Engineering to reveal meaningful stories, moments, and launches that elevate Figma's narrative globally.