Director, Product Communications

Figma; San Francisco, New York (CA, NY); Hybrid; USD 235,000 - 317,000; Full time

Benefits offered by this job

Equity

Health, dental, and vision benefits

Parental leave and family planning

Job summary

Figma is seeking a Director of Product Communications to shape and tell the product and technology story. You will connect earned media with editorial, social, and events, guiding the narrative across channels and partnering with Product and Engineering to surface meaningful stories.

You will lead a growing team and collaborate with senior leaders to drive impact. The role is based in San Francisco with a hybrid schedule (office 2–3 days per week).

Qualifications

• Experience leading product communications from inside a product-led organization.
• Proven ability to manage and grow teams.

Responsibilities

• Shape a clear narrative for Figma that clarifies product value.
• Build storytelling across earned media, editorial, social, community, podcasts, events.
• Partner with Product and Engineering to explain product and technical stories.
• Lead storytelling for key product moments and launches.
• Advise executives on audiences, channels, and timing.

Skills

Product communications leadership

People management

Cross-functional collaboration

Storytelling across channels

Executive storytelling

Tools

Media relations

Editorial alignment

Job description

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! Figma is looking for a Director of Product Communications to help shape the product and technology story for one of the most beloved products in tech. This is a chance to build a new approach to product communications. You will connect earned media with editorial, social, community and events; decide where each story belongs; and lead a growing team responsible for telling Figma’s product story. We are looking for someone who has worked inside a product-led company, brings curiosity and creative judgment and can partner with senior leaders while staying close to the product. This is a full-time role based in our San Francisco hub, with an expectation to work in the office 2–3 days per week.

What you’ll do at Figma:

• Shape a clear narrative for Figma that helps broader audiences understand our products and market position
• Build integrated storytelling across earned media, editorial, social, community, podcasts, events, and other relevant channels
• Partner closely with Product and Engineering to find and explain meaningful product and technical stories
• Lead storytelling for key product moments, connecting launches to a lasting product narrative
• Find opportunities for Figma to contribute to conversations about design, technology and AI.
• Advise executives and senior partners on product storytelling, audiences, channels, and timing
• Collaborate with Product Marketing, Brand, Community, executive communications, and international communications colleagues
• Manage and develop a growing product comms and storytelling team

We’d love to hear from you if you have:

• Experience leading product communications from inside a product-led organization
• A track record of managing people and building or developing high-performing teams
• A deep understanding of how stories travel across mediums: earned media, social, editorial and more.
• Strong judgment and past experience working with senior leaders, Product, and Engineering partners

While not required, it’s an added plus if you also have:

• Familiarity with Figma or the design and product development ecosystem; experience adapting stories across cultures and markets; or experience with emerging editorial, creator, and community platforms.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law. Annual Base Salary Range: $235,000 — $317,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status , or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail] . These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

Application limits:

• Candidates may submit up to 5 applications during any rolling 30-day period.
• Candidates may not reapply to the same role while an application is active or within 90 days of receiving a rejection.
• Once the applicable days has passed, candidates are welcome to apply again.