Brand Designer: Narrative-Driven Product Launches

Figma; New York (NY); On-site; USD 127,000 - 269,000; Full time

Benefits offered by this job

Equity

Health, dental, and vision coverage

Retirement benefits with company 100%+

Parental leave and family planning

Paid time off and flexible PTO

Sick leave and holidays

Company recharge days; device/home-in-

Job summary

Figma is seeking a Brand Designer to establish and execute a clear visual direction for product storytelling across major launches. You will translate complex product strategy into compelling stories, working with copy, designers, motion teams, strategists, and producers.

You’ll drive narrative-driven assets from concept to final delivery and evolve Figma's storytelling system. This role can be remote within the United States and may be based in a US hub.

Qualifications

• Showcase a portfolio with strong visual POV from concept to finished work across mediums.
• Translate business or strategy briefs into compelling ideas and execution.
• Collaborate with motion designers, production, product marketing, and product design teams.
• Demonstrate strong composition, color, and pacing to support clarity in motion contexts.
• Proficiency in using Figma; After Effects is a plus but not required.

Responsibilities

• Turn strategy and feature complexity into storyboards and styleframes for launches.
• Collaborate with copywriters and designers to build narrative-driven assets for launches.
• Evolve Figma's visual storytelling system and apply it consistently.
• Own visual direction on launch storytelling projects from concept to delivery.
• Push new visual formats and directions beyond the existing playbook.

Skills

Portfolio-driven storytelling

Narrative mindset

Collaboration with cross-functional

Visual composition & color

Figma proficiency

Tools

Figma

After Effects

Job description

Figma is seeking a Brand Designer to establish and execute a clear visual direction for product storytelling across major launches. You will translate complex product strategy into compelling stories, working with copy, designers, motion teams, strategists, and producers.

You’ll drive narrative-driven assets from concept to final delivery and evolve Figma's storytelling system. This role can be remote within the United States and may be based in a US hub.