Director of Product, Media Plan Mgmt - AI-Powered

Guideline; United States; On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with company match

Unlimited PTO

Parental/Family leave

Job summary

Guideline is seeking a senior product leader to own end-to-end Media Plan Management experiences across Mediatools and Lumina. You will guide use cases, prioritize workflows such as plans, flights, approvals, briefs, and budgets, and drive commercial outcomes including expansion and retention.

Collaboration with agencies and brands is central to shaping practical, scalable solutions. You will work with AI agents and MCP-driven design, ensuring parity and a unified experience across platforms,

Qualifications

• 10–14 years in product management with depth in media planning or agency workflow tools.
• Experience owning workflow or capability across two products or platforms.
• Direct commercial accountability and impact on expansion, retention, and revenue.
• Experience balancing brand and agency needs on a shared platform.
• Comfort owning use cases across two architectures and constraints.
• Director-level influence with IC scope; AI agents and APIs as day-to-day practice.

Responsibilities

• Define how core use cases should work and ensure parity across Media Plan Management platforms.
• Prioritize features and when they ship for core workflows: plans, flights, approvals, briefs, budgets.
• Own commercial outcomes: expansion, retention, and revenue impact from new capabilities or pricing.
• Leverage AI and MCP server infrastructure as the shared design primitive across platforms.
• Collaborate with agencies and brands to build workflows they actually need.

Skills

Media planning

Product management

Cross-platform ownership

Commercial accountability

API and MCP design

AI agents & skills

Tools

Camphouse

Mediaocean

Prisma

MINT

Job description

Guideline is seeking a senior product leader to own end-to-end Media Plan Management experiences across Mediatools and Lumina. You will guide use cases, prioritize workflows such as plans, flights, approvals, briefs, and budgets, and drive commercial outcomes including expansion and retention.

Collaboration with agencies and brands is central to shaping practical, scalable solutions. You will work with AI agents and MCP-driven design, ensuring parity and a unified experience across platforms,