Director of Product Marketing

Pericom Semiconductor Corporation; Milpitas (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Pericom in Milpitas, CA is seeking an experienced IC Marketing professional to drive product marketing strategy across PCIe/PCI, USB 2.0 and video surveillance segments. You will lead market analysis, pricing decisions and distribution partnerships, shaping go-to-market plans.

The ideal candidate has 8 years in IC marketing, a BS in Electrical/Computer Engineering (MS preferred), and a track record of collaborating with product development, sales, and channel partners.

Qualifications

• 8 years of IC marketing experience.
• Experience with PCIe/PCI, USB 2.0, Video, or surveillance cameras.
• Electrical/Computer Engineering degree; MS preferred.

Responsibilities

• Identify, develop, and evaluate product marketing strategy based on objectives, market characteristics, and cost factors.
• Direct and coordinate marketing activities with advertising and promotion managers.
• Generate new product proposals evaluating budgets, expenditures, and ROI.
• Direct training and performance evaluations of Marketing and Sales staff.
• Manage product distribution networks and negotiate contracts with vendors and distributors.
• Collaborate with product development on design, process, IP, and packaging.
• Use sales forecasting and planning to ensure inventory, sales, and profitability.
• Coordinate promotional activities and trade shows with developers and production managers.

Skills

IC marketing

PCIe/PCI

USB 2.0

Video surveillance

Education

Electrical/Computer BS Engineering

MS preferred

Job description

We are a fast-growing semiconductor company specializing in integrated connectivity, advanced timing, and signal integrity solutions for the computing, communications, and consumer market segments. Our technology offers system design solutions to the challenges presented by high-bandwidth, high-speed serial protocols. Pericom was founded in San Jose in 1990 by Alex Hui and John Hui , where the company has thrived and grown to over 900 employees worldwide with design centers in North America (where our headquarters are located) and Asia; our technical and sales support offices are located around the globe. Pericom is listed on the NASDAQ under the ticker symbol PSEM.

Job Description

Identifying, developing, and evaluating product marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors

Formulating, directing and coordinating marketing activities and policies to promote products and services, working with advertising and promotion managers.

Generating the new product proposal by evaluating the financial aspects of product development; such as budgets, expenditures, research and development appropriations, return-on-investment and profit-loss projections.

Directing the training and performance evaluations of the Marketing and Sales staff, including working with their daily activities.

Manage product distribution, establishing distribution networks and developing distribution strategies by negotiating contracts with vendors and distributors

Consulting with product development personnel on product specifications such as design, process, IP, and packaging

Use sales forecasting and strategic planning to ensure the proper inventory, sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services

Qualifications

The ideal candidate should have 8 years of experience in related IC marketing experience, inlcuding PCIE/PCI, USB 2.0, Video, and surveillance camera experience is a plus.

Electrical/Computer BS Engineering degree and MS is preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

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