Director of Performance Marketing – Remote (Multi‑Market)

Addison Group; Houston (TX); Remote; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Addison Group is seeking a Director of Performance Marketing in Houston or remote across multiple US cities. The role leads data-driven performance marketing across markets, balancing local budgets with a unified brand, and directly influences senior leadership with actionable insights.

The ideal candidate brings 10–15 years in performance marketing and marketing analytics, deep B2C experience, and strong communication skills to drive strategic decisions and ROI across channels.

Qualifications

• Approximately 10–15 years of progressive experience in performance marketing, digital marketing, marketing science, or analytics.
• Significant B2C marketing experience is required.
• Strong knowledge of digital advertising strategy and performance measurement.
• Demonstrated experience with marketing attribution, media optimization, and measurement strategy; ability to translate findings into business recommendations.

Responsibilities

• Develop and advance performance marketing strategies across multiple consumer markets.
• Use marketing data and analytics to allocate advertising budgets across channels and initiatives.
• Evaluate campaign and media effectiveness using measurement, attribution, and marketing-mix methodologies.
• Translate complex performance data into clear recommendations for senior executives and business leaders.
• Develop presentations and business cases showing marketing performance and investment opportunities.
• Partner with regional leaders to understand market priorities and advise on budget use.
• Collaborate with digital advertising, content, website, technology, analytics, and marketing communications teams.
• Identify opportunities to improve advertising effectiveness, measurement capabilities, and ROI.
• Balance regional needs with a unified brand presentation to consumers.
• Remain hands-on with analysis, strategy development, and problem solving.

Skills

Performance marketing

Marketing analytics

Digital media

Measurement strategy

B2C marketing

Executive communication

Job description

Addison Group is seeking a Director of Performance Marketing in Houston or remote across multiple US cities. The role leads data-driven performance marketing across markets, balancing local budgets with a unified brand, and directly influences senior leadership with actionable insights.

The ideal candidate brings 10–15 years in performance marketing and marketing analytics, deep B2C experience, and strong communication skills to drive strategic decisions and ROI across channels.